Luxury Daily
The authority in luxury news.
Feb. 1, 2026
  1. China’s luxury market losses narrowing: Bain
  2. Hilton hits unit development record in 2025
  3. Saks Off 5th, Last Call locations closing
  4. Dior reinvigorates Miss Dior with latest floral romance
  5. Pieter Mulier vacates creative director duties at Alaïa
  6. Don Julio honors Year of the Horse
  7. Luxury Unfiltered: Why aesthetic obsession is breaking luxury hospitality
  8. ‘Maison Valentino Essentials’ marks new menswear direction with AI-generated campaign
  9. LVMH Watch Week 2026 comes to Milan
  10. Dior hopes to reach new audiences with Noonoouri tribute
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Food and beverage

Immersive tasting pop-up from Don Julio coming to NYC

May 30, 2025

The event marks the Mercer Labs Museum of Art and Technology’s first-ever branded takeover. Image credit: Tequila Don Julio The event marks the Mercer Labs Museum of Art and Technology’s first-ever branded takeover. Image credit: Tequila Don Julio

 

By Zach James for Luxury Daily News Service

Diageo-owned spirits brand Tequila Don Julio is connecting its pours with popular culture.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. China’s luxury market losses narrowing: Bain
  2. Hilton hits unit development record in 2025
  3. Saks Off 5th, Last Call locations closing
  4. Dior reinvigorates Miss Dior with latest floral romance
  5. Pieter Mulier vacates creative director duties at Alaïa
  6. Don Julio honors Year of the Horse
  7. Luxury Unfiltered: Why aesthetic obsession is breaking luxury hospitality
  8. ‘Maison Valentino Essentials’ marks new menswear direction with AI-generated campaign
  9. LVMH Watch Week 2026 comes to Milan
  10. Dior hopes to reach new audiences with Noonoouri tribute
VIDEOS
More Videos

MORE IN Food and beverage
Don Julio honors Year of the Horse
Caroline Fiot begins Cellar Master role at Ruinart
Patrón takes over as official tequila sponsor of Grammy Awards
With ‘My Call,’ Rémy Martin finds meaning in new milestones
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory



RECENT ARTICLES
Hilton hits unit development record in 2025
Saks Off 5th, Last Call locations closing
Don Julio honors Year of the Horse

China’s luxury market losses narrowing: Bain
Off the Cuff: A Q&A with Nordstrom’s Catherine Bloom
Prada Group presents Sea Beyond program updates