Luxury Daily
The authority in luxury news.
Jan. 18, 2026
  1. CEOs link sustainability initiatives to business value growth: Bain
  2. LVMH Watch Week 2026 comes to Milan
  3. Model Sean O’Pry carries latest chapter of ‘Stuart Weitzman New York’
  4. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  5. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  6. The 1916 Company teams up with Australian pro golfer Min Woo Lee
  7. Top luxury campaigns of 2025: LVMH, F1
  8. Actress Demi Moore joins Kérastase as global brand ambassador
  9. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
  10. Ralph Lauren seats new board member
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

In-store, mobile convergence essential for luxury retail

February 18, 2011

Luxury brands need to implement a mobile strategy for in-store

 

By Rachel Lamb

Luxury marketers need to use mobile to complement their in-store marketing strategy because affluent consumers demand immediate convenience, connection and communication.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. CEOs link sustainability initiatives to business value growth: Bain
  2. LVMH Watch Week 2026 comes to Milan
  3. Model Sean O’Pry carries latest chapter of ‘Stuart Weitzman New York’
  4. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  5. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  6. The 1916 Company teams up with Australian pro golfer Min Woo Lee
  7. Top luxury campaigns of 2025: LVMH, F1
  8. Actress Demi Moore joins Kérastase as global brand ambassador
  9. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
  10. Ralph Lauren seats new board member
VIDEOS
More Videos

MORE IN Mobile
Ralph Lauren debuts conversational AI stylist for app users
The 1916 Company revamps mobile app
BMW to introduce carbon footprint tracking via mobile app
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Attentive introduces personalized, VIP SMS service for brands



RECENT ARTICLES
Patrón takes over as official tequila sponsor of Grammy Awards
Actress Demi Moore joins Kérastase as global brand ambassador
Ralph Lauren seats new board member

Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
Off the Cuff: A Q&A with Virtuoso’s Jennifer Campbell
Google to power AI-native purchases