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Mobile

In-store, mobile convergence essential for luxury retail

February 18, 2011

Luxury brands need to implement a mobile strategy for in-store

 

By Rachel Lamb

Luxury marketers need to use mobile to complement their in-store marketing strategy because affluent consumers demand immediate convenience, connection and communication.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. France welcomes first Case Loewe location
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
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Follow @LuxuryDaily for the latest in luxury news

Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms