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Mobile

In-store, mobile convergence essential for luxury retail

February 18, 2011

Luxury brands need to implement a mobile strategy for in-store

 

By Rachel Lamb

Luxury marketers need to use mobile to complement their in-store marketing strategy because affluent consumers demand immediate convenience, connection and communication.

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  1. Burberry releases 'The Trench, Portraits of an Icon’
  2. Gucci drops see-now, buy-now Primavera edit
  3. ‘Art of the Desk’ centers new content from Montblanc
  4. Rolls-Royce Black Badge turns 10
  5. Vestiaire Collective study links self-doubt to new purchases
  6. Chanel returns to roots for J12 watch campaign
  7. Explora Journeys invites travelers to rethink sea experiences
  8. Silversea previews five signature spaces within The Cormorant at 55 South
  9. Mercedes-Benz highlights 140 years of automotive progress
  10. Loro Piana reveals window displays at Bergdorf Goodman
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Gucci drops see-now, buy-now Primavera edit
Burberry releases ‘The Trench, Portraits of an Icon’
Silversea previews five signature spaces within The Cormorant at 55 South