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Commerce

Alexander Wang sells products via digital trunk show

February 18, 2011

 

By Elizabeth Zelesny

Moda Operandi launches ecommerce destination
Moda Operandi launches ecommerce destination
Brands such as Derek Lam, Carolina Herrera and Alexander Wang are selling garments from their most recent runway shows via digital trunk show destination Moda Operandi.

Vogue’s Lauren Santo Domingo and former head of merchandising at Gilt Groupe, Aslaug Magnusdottir have teamed to launch the exclusive site. The members-only designer fashion ecommerce Web site was launched on Feb. 16.

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  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
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  3. Porsche builds 'Toy Story'-inspired 911s for charity auction
  4. Luxury brands are now limited in naming capacity
  5. Balenciaga deploys new art series
  6. McLaren hires Ford’s Kemal Curic as chief design officer
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Bottega Veneta chooses online video to market first fragrance
  9. Business jet departures climbed to record 3.88M globally in 2025: report
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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