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Jan. 25, 2022
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Mobile

In-store, mobile integration can build brand loyalists: Digby

June 29, 2011

Luxury brands need to implement a mobile strategy for in-store

 

By Rachel Lamb

To establish an integrated and effective mobile marketing strategy, luxury marketers could consider combining mobile tactics with its in-store strategy.

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  1. Armani, Valentino, Aquazzura and L’Officiel
  2. Audi offers vision of progress in Janelle Monáe campaign
  3. Day's wrap: Kering, Tiffany & Co., Thierry Mugler, McLaren and US stocks
  4. 3 predictions that may shape luxury retail this year
  5. Fashion brands are moving celebs from the front row to the runway
  6. Tiffany & Co., Pharrell announce new partnership
  7. When will the first luxury brand open its metaverse flagship store?
  8. McLaren debuts spring sportswear collection with Castore
  9. How Estée Lauder Cos.’ Lab Series reinvented itself for a new generation
  10. Social, live commerce may be new, but here to stay
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