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July 25, 2025
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Mobile

In-store, mobile integration can build brand loyalists: Digby

June 29, 2011

Luxury brands need to implement a mobile strategy for in-store

 

By Rachel Lamb

To establish an integrated and effective mobile marketing strategy, luxury marketers could consider combining mobile tactics with its in-store strategy.

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  1. Ralph Lauren odes to Martha’s Vineyard in latest collection
  2. Dior charms shoppers with Lucky capsule at Harrods
  3. First half revenue falls short at LVMH
  4. Off the Cuff: A Q&A with Ponant's Samuel Chamberlain
  5. Rosewood Hotels to open first property in French Alps
  6. Genesis continues silver screen run with ‘Freakier Friday’ sponsorship
  7. Louis Vuitton announces second-edition Watch Prize shortlist
  8. Nicole Kidman joins Clé de Peau Beauté as global brand ambassador
  9. High-end market enters ‘slow-growth phase’: report
  10. BMW to introduce carbon footprint tracking via mobile app
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Ralph Lauren odes to Martha’s Vineyard in latest collection
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