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Mobile

In-store, mobile integration can build brand loyalists: Digby

June 29, 2011

Luxury brands need to implement a mobile strategy for in-store

 

By Rachel Lamb

To establish an integrated and effective mobile marketing strategy, luxury marketers could consider combining mobile tactics with its in-store strategy.

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  1. Moët & Chandon unveils first global limited-edition redesign
  2. Balenciaga pulls controversial ad campaign featuring kids amidst uproar
  3. Day's wrap: Chanel, Gucci, Vacheron Constantin and Wheels Up
  4. A luxury brand’s weakness? Getting the human connection right
  5. Gucci gives circularity initiative physical form at latest New York location
  6. V&A Museum to host UK's first Coco Chanel career retrospective
  7. Chanel flips ‘Métiers d’Art’ script with Senegal, deepening demi-couture tradition in West Africa
  8. Mikimoto honors modern milestone with ‘Love Letter to the Sea’
  9. Loro Piana folds traceability feature into latest collection
  10. Dior appeals to product-conscious consumers with sustainable skincare
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