Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Storytelling should be focus for luxury brands: HL Group

June 29, 2011

Hugo Boss uses the power of video on its Web site

 

NEW YORK - An authentic narrative is an important and integral part of all marketing strategies for luxury brands and to develop this successfully, brands should bring in content specialists, according to an expert at the Luxury Interactive conference.

To read the entire article, please subscribe or sign in