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Feb. 6, 2026
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Rising digitally savvy middle class to fuel India’s appetite for luxury

February 25, 2020

India's growing middle class has become more trend and brand conscious with social media influence, thus fueling a desire for fashion apparel and accessories. Image credit: Fashionbi India's growing middle class has become more trend and brand conscious with social media influence, thus fueling a desire for fashion apparel and accessories. Image credit: Fashionbi

 

By Dianna Dilworth

India will become an attractive target market for luxury marketers as the country’s middle class grows and disposable incomes rise among consumers that are ahead of the curve on digital adoption rates.

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  1. IHG dedicates new ‘Fancierge’ experiences to rugby fans
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  3. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  4. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
  5. Balenciaga releases Valentine’s Day capsule
  6. Estée Lauder Companies raises full-year outlook
  7. Aston Martin loops Breitling in as global watch partner
  8. Kering Generation Award X Jewelry returns
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  10. Secondhand watch market stabilizes in 2025: Chrono24
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