Marketing
July 28, 2023
La Redoute is one of the leading French online retailers in fashion and homeware. Image credit: Galeries Lafayette
By Zach James
Gathering industry perspectives, cloud technology platform Launchmetrics is exploring how internet creators are proving powerful in marketing efforts.
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","iv":"6cba5710807e60b5fbb4db15543e54c3","s":"5de649ee809b70e1"}
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