Research
January 27, 2016
Blogger Camille Charriere for Bergdorf Goodman
By Forrest Cardamenis
The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to a new report from Fashion and Beauty Monitor.
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","iv":"98d12cc89225c20822dfee4aa8eebd9b","s":"b5ec0b41da82ccc3"}
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