Marketing
February 15, 2019
Marketers are looking for more authentic influencers. Image source: Talkwalker
By Sarah Ramirez
Less than a third of brands and agencies have an official influencer program in place, despite the field’s rapid growth in recent years.
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","iv":"f990951ccce59bbcd0b63feb090fb73c","s":"a22bc485a7fe5e0b"}
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