Marketing
February 15, 2019
Marketers are looking for more authentic influencers. Image source: Talkwalker
By Sarah Ramirez
Less than a third of brands and agencies have an official influencer program in place, despite the field’s rapid growth in recent years.
{"ct":"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","iv":"d5fb4717f9a4128a4d10003c71305c5b","s":"ad719d402034aed0"}
Share your thoughts. Click here