Marketing
February 15, 2019
Marketers are looking for more authentic influencers. Image source: Talkwalker
By Sarah Ramirez
Less than a third of brands and agencies have an official influencer program in place, despite the field’s rapid growth in recent years.
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","iv":"3886e96617ca8e9fc87d69d3c8d9038e","s":"8106916d387da7df"}
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