Marketing
February 15, 2019
Marketers are looking for more authentic influencers. Image source: Talkwalker
By Sarah Ramirez
Less than a third of brands and agencies have an official influencer program in place, despite the field’s rapid growth in recent years.
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","iv":"ef88d1ac30b84954e01b993c492083de","s":"3445100d2a87ec7a"}
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