Marketing
February 15, 2019
Marketers are looking for more authentic influencers. Image source: Talkwalker
By Sarah Ramirez
Less than a third of brands and agencies have an official influencer program in place, despite the field’s rapid growth in recent years.
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","iv":"8b68c4f8eda407568311eaa6b380ceb7","s":"90f1f30a64c7182c"}
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