Columns
December 27, 2018
Liz Gottbrecht is vice president of marketing at influencer marketing platform Mavrck
{"ct":"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","iv":"947bd074156f1c5aa024754b20efe37d","s":"be971baa20cefef4"}
Share your thoughts. Click here