Columns
December 27, 2018
Liz Gottbrecht is vice president of marketing at influencer marketing platform Mavrck
{"ct":"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","iv":"6e9c860b362f756838b12d9bac1befa3","s":"ff8237f4fccfa426"}
Share your thoughts. Click here