Columns
December 27, 2018
Liz Gottbrecht is vice president of marketing at influencer marketing platform Mavrck
{"ct":"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","iv":"4e2d81b21b6b08bd85d00f19b3f5aab7","s":"387bbab9bf02b335"}
Share your thoughts. Click here