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Dec. 11, 2024
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Apparel and accessories

Influencers translate social media empires into entrepreneurship

September 5, 2019

Arielle Charnas has developed a line with Nordstrom. Image courtesy of Nordstrom

 

By Sarah Jones

As the influencer marketing business grows, personalities are rolling their significant followings into entrepreneurial ventures. But as influencers move from brand collaborator to competitor, what does it mean for luxury brands?

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  1. Luxury Unfiltered: When brands fall spectacularly short on client service
  2. Moncler stocks exclusives at new flagship in London
  3. Estée Lauder Cos. opens Belgian biotech hub
  4. Samaritaine debuts festive ‘Winter Garden’ installations
  5. Versace Eyewear campaign heralds style, self-expression
  6. The 1916 Company recruits basketball player Tyrese Maxey
  7. Accor teams with space exploration company Orbite to forge new frontiers in hospitality
  8. In search of cachet, luxury brands double down on Design Miami
  9. Loewe circles back with Kyoto-based ceramic studio Suna Fujita
  10. Fortnum & Mason highlights heritage through expedition sponsorships
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