Luxury Daily
World’s leading luxury business publication
Dec. 16, 2019
  1. Dior goes for gold with flashy J'adore campaign
  2. Carolina Herrera seeks rebellious men with powerful fragrance ad
  3. Day's wrap: Gold, China, Balmain, British luxury and Luxury Daily holiday offer
  4. Dior appeals to product-conscious consumers with sustainable skincare
  5. Bleu de Chanel dives deep with new campaign
  6. Research online, purchase offline trend is defining luxury sales: report
  7. Veuve Clicquot honors tradition with Day of the Dead celebrations
  8. Hugo Boss conquers the elements to show off new eyewear
  9. Moët & Chandon focuses on novelty with a Champagne vending machine
  10. La Mer takes daring approach for mask marketing
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Apparel and accessories

Influencers translate social media empires into entrepreneurship

September 5, 2019

Arielle Charnas has developed a line with Nordstrom. Image courtesy of Nordstrom

 

By Sarah Jones

As the influencer marketing business grows, personalities are rolling their significant followings into entrepreneurial ventures. But as influencers move from brand collaborator to competitor, what does it mean for luxury brands?

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  1. Dior goes for gold with flashy J'adore campaign
  2. Carolina Herrera seeks rebellious men with powerful fragrance ad
  3. Day's wrap: Gold, China, Balmain, British luxury and Luxury Daily holiday offer
  4. Dior appeals to product-conscious consumers with sustainable skincare
  5. Bleu de Chanel dives deep with new campaign
  6. Research online, purchase offline trend is defining luxury sales: report
  7. Veuve Clicquot honors tradition with Day of the Dead celebrations
  8. Hugo Boss conquers the elements to show off new eyewear
  9. Moët & Chandon focuses on novelty with a Champagne vending machine
  10. La Mer takes daring approach for mask marketing
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