Luxury Daily
World’s leading luxury business publication
Sep. 24, 2018
  1. Bleu de Chanel dives deep with new campaign
  2. Announcing: Luxury Marketing Forum New York Sept. 26
  3. Burberry uses guerrilla marketing tactics to celebrate Tisci's takeover
  4. Miu Miu opts for the unexpected in fragrance effort
  5. Bottega Veneta explores duality in muted vignettes
  6. Day's wrap: LVMH, Farfetch, Michael Kors, Swiss watches, Perfect365 and Madison Avenue
  7. Audi allows Snapchat users to unlock their own vehicle
  8. 54pc of US consumers crave in-store digital, mobile touch points: Cisco
  9. Burberry delivers faster fashion with ecommerce feature
  10. Tiffany leverages Net-A-Porter’s audience to bring designs to next generation
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Marketing

Innovation, passion and quality are keys to building an evergreen brand

May 24, 2018

Older brands and younger brands share the same goals and strategies. Image credit: Ferrari

 

By Danny Parisi

VENICE, Italy – There is an ongoing push and pull in the luxury business today between the heritage brands with decades or even centuries of history and tradition behind them and the newer, younger brands that still have something to prove.

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  1. Bleu de Chanel dives deep with new campaign
  2. Announcing: Luxury Marketing Forum New York Sept. 26
  3. Burberry uses guerrilla marketing tactics to celebrate Tisci's takeover
  4. Miu Miu opts for the unexpected in fragrance effort
  5. Bottega Veneta explores duality in muted vignettes
  6. Day's wrap: LVMH, Farfetch, Michael Kors, Swiss watches, Perfect365 and Madison Avenue
  7. Audi allows Snapchat users to unlock their own vehicle
  8. 54pc of US consumers crave in-store digital, mobile touch points: Cisco
  9. Burberry delivers faster fashion with ecommerce feature
  10. Tiffany leverages Net-A-Porter’s audience to bring designs to next generation
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