Q&A
September 6, 2012
By Rachel Lamb
Considering Fashion’s Night Out to be a branding experience is the best-possible tip for luxury marketers looking to participate this year, according to an executive from Condé Nast International.
{"ct":"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","iv":"045d708ac51a274a62808176cd6b691e","s":"9c2f686c54c00ccf"}
Share your thoughts. Click here