Q&A
September 6, 2012
By Rachel Lamb
Considering Fashion’s Night Out to be a branding experience is the best-possible tip for luxury marketers looking to participate this year, according to an executive from Condé Nast International.
{"ct":"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","iv":"5da10b115144a18cd4f2a33dc76c618d","s":"fce7be169b41fb45"}
Share your thoughts. Click here