• Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Q&A

Condé Nast: Innovative, creative brands make best Fashion’s Night Out events

September 6, 2012

 

Considering Fashion’s Night Out to be a branding experience is the best-possible tip for luxury marketers looking to participate this year, according to an executive from Condé Nast International.

The fourth annual Fashion's Night Out presented by Condé Nast is upon metropolises, a night designed to boost consumer confidence and the economy to kick off Fashion Week. To prepare, brands need to be creative, innovative and fun to gain consumers, especially since there is a record-number of brands participating this year.

To read the entire article, please subscribe or sign in