Retail
May 10, 2022
Luxury must leverage new technology to stand out in the digital age, as opposed to keeping up. Image credit: Valtech
By Nora Howe
While physical retail stores are certainly not seeing their final days despite facing many obstacles over the past few years, luxury brands must seriously consider how digital technology will affect their business models.
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Cc6TvIqfrQxUnUL+6WYcuTKWFzC65x036shXGIhu+5V+RtTdAnuWbLDfDfTzlFp2Yvg1CoN8pH8ejYmWjxqU15x\/uaLytuOO+Dl9\/0TESoazWGQfGiAot1Pg1v5VENYgNFIgvVifD873VfXW+gKJ5tDSKv+J\/T2eM+v1M+8V96fVJE4rlhkBlBSGXM+bLDAC4F0ywXVBJaowNgfAuEwWFqza321dLsAcXbC+8sBa+4col162weXIigUi4OAzX1Hp2W1C96dXMDipJHjDr2SFN7nRHN\/bddyQdZugz5QxXb7SijHK1GivA+PjKG19uSi6WYjddJO0kJAeTMTZdn2a7L8fBilyIJ7QB+mGqRBUA+d\/\/U84PUxyLrgyCWmW9KLtocr31r3FMFDbE+F4xB6VmX9s+A5cOF9ml3scpfSp7o0vUUXtcA\/te7lyR6hYI1UgfReJywg5TfwMBZ9tLgJsd\/5mSo0NYfozySPPQ+Gd9U6P\/XtB3htn7nPygS7+1G5VMGkvzO8ThEd8u\/M9FOTKYAqAdldfFwuL2t8N\/WtX+JS6JUquHvg6CobINYkkO935gjKXBpUZ7yNJrIr5t+fiDpnoVbDjRl6RCXabk9lt1evb1TOAosRRGmNzQH1CHf+7FVdX2E\/JScsUJAhEohYP+wmY3gw6xXh2qPkGwAZpFxFpwCSFcOS9AaYpCZG1WG4MSguoBkeqjgjSvqJFNcai9giJpgBHzPebIKqNmqzQmyRo9dINllka7lYIhvsl7V47MpuxhNCJNTzwhZmt5jltxJB0eLBA\/8EWZmGwWeA+SdWgPHfBZkoIbXWgPCzPgyJvirk3ctPYGtgMxqMDBtd4XLlnZM2UlZM0lYVnXhbHj23OHuC2sAZAcem10C75IKcKhKQPOAxN2NOG4XxLJpM+SOFddcE3kGOweDLpR0vAfOWWpy2L4dcLI1uSNx72OCMlH7u0piCmmfnKjiXSRjKh2VQl0l5ujVkp3ykg\/O79hcMJO1QSBulLN5Di3NjjqBzF9VPDwpGEWOczGAQUCH5GTMBPmS7fN2fJ687UWAHO3wXDK3ydwfcmNQMyGqzPrvpvYa4uFfsfap+WSvb+sQ88NVEAc2izrXw5LjDXh++faVVHOReOwPDRglR6FxBfTyxdg+uKxJ7yz3oa3\/Is6xJdOdsv4Y7vMdUp4BkViZD2uEh8d6wDTLDn4HZ+KvTohl8ZdF41AKtZ6I\/qZIrM\/3HuZyFLwgU62sPKxW7Fo\/DIN8BmXpYNZFiC3hdeiUdQ\/q0FXCSkuCwYS2DgiLhu\/IkK9Dj14cInq4N6nKrRL6ZrVg364sKXaKg+0BFJ8oPL0COiZIaCSv+Zqjt0WrvDbTqE9q\/CDcSISk9hq3Ed0woSl0qo\/A8qfQZ7fg50UcRLhUOpqZZOP2LVG0DKay15YrIj2SBnJi3fgri6Dc534WwPWr06m7DwyCPbO0tl0L8dZTE06tKpD214Ywa6vyxWOUUfY7WgNw7\/h0WT8dGIiRSzF+UoRDVKkDjMXqVbJixOL+wLHwrjS16QdsJFV1LO7AY3STQzx76Fjsdf34K\/HgK5X8a7zH8DaFATQNKypye+4gDBtxAa8ABZa64dxHotXPlwbuy79AJHweUr9zTzXIsmvJC0mfI9ORcdsC\/nPCQtPrL4UsVTN+VKxq+a1y1oF0E7qXUejzOZFb+ct2gXkcPcAGKS7thxx\/wzR1GulFEui\/PSqVI9yExyXNpy+MKG0KrdqnWWBNm1ZMhVDDqPq8ZkRzSBd3yGaGi88A32IYCi4UiNLGEMNGCx3vKNUWoJMbzA76On1Q+Ynf7\/SIn+kg9\/VBNyG0JA3J4FJFhzfIQGTMRwwxneeuF1N7L5BoK4piKvqachKkRbOGr9IURT5Pwku+6toH6nFO57IhkwxfqTLCSzAmD6UXXX2Z0lni86VBqwOWRdwn8tedym8xTkERmHl12GI1J9HpDm0821v2D0+UdMeS126FrG301gh+qP5Npe5KroGOSV\/aQcCOimOVY37XfCpOpyvvH+f9Y2F2igUD84AdPvx7+zMzAq2E\/ZTlTP5PFvHkVVQftMLJOQIieoQEfahIcC+jmL2WwjruCfba\/ABh4rEDaRAdQ\/bhZlJMwxkox0TkQyuUs5ragzDHFhQRpgB0WVqoP6ona1J2tt7SfoP\/m3K0+TtsVJsSOtCL2MCXuKsHZhMt9OImJ2uuHx2jlfYKdM7UKBlBg9FG+AzvjnIogvjjjdKchR9GbvQOr6dp+1r+ILRKqeVD+Y\/T6N2Sy5HTZmQqMS2+LV2yuI7BQxUBxOWg25H6\/Yj9p98p\/mqND\/RkZDlpQQlitnIRREFmqlmVdAKAam36LS8vRwAYnZpC3htsb\/XcRjHpHR95gGZdH+m2Q1DkeG45y\/BG03ANtX7nKJynEvzyTY5uYV215WwXufJdUYSQ+FHs4R76RqGYq+WUGmSW2MUmPXFiYOHSZGbvhPp0mscaBSObabIXT7zWhDvPkBvda+4G3chpzUdXGhgS2fgik8+J3jmhIFEzz3k8BzvL5C67q7iGsnAOQGDHq+T+QnLMOTx0rVIP9DwRBKOvwetrdYpVbyToxXIICWRHN+33TOaDUSrX25uJgiKyiql4W0jzKt+9YwmKJ1MMS5laWQRUQqs\/EmEgvfdMhW2BU4viTduySKam6Zc7ju6n3E0QLHiJXF71WAj13Pj52JHq08v7MaeT697hD9TLp8vn+cROKho8sTF+66L2M5hv09b2uvfg1TB7dXaP4dQZoxsclAdpGsITR0GJzInXwk13Uw61XlIP0rU0zEq5fQCag8QYzNu6yCBekD\/NEOWKolBxrz7tzHlz13l1W7yPL5+YS5HZ2iJSMS5RpnIHOJQC3b7zxiZjqip+Ng4PHWsvSDR8E7H8bdtI+xihSveVQmHXGk3ITfvI6\/z0mli5DlRAUKLIENhQ4DuHNkqOAqs\/24BX4S6ftzTWyWdGgeS68TXAbYc+JavfT6C4d9tKonQSD0JCxCoktowvN5K4bWMR+wHMl6AM6ZOt9vrZYgqMGs\/teZd5C4jYnMbL4fECkB0A5G4LWIRKvn0Ak9G3MFpoX0dVOiXzgBUUlHGJDdOmw9xtq1N6NpZ\/+bbTK1fcfysl\/0HgsT2n+f1wgjOwAolelzxk19j4nzDA2xYLc1mi+juto309mkTRYxxH6yeSrkJ99H01voCw\/fCMmIgtXL39uc+VhBN+vQQjkldwCHa\/uq+YO2OL912VcAx17+BiNVxeZHYFrr4\/1WGPacmjmlNeGKsF0buIISS7Sy9oGqjOQjcJ8f5ogfO61hVyIATJbTYNiusQ+FO4gWqhV+Q9JSy5k+CJ3cqcxzYEKlWDAqr98lFWEdW6Y7k7Wc032pJ73ILgJjFiV3IzH19okHl\/2itURHtkYNq6GbJa0cqozEazYPvzncFaxD+fQKNV2\/5vCYopN8ptNJFFY0g8cmrjf6p4ORQc7hd7k7zSTuI+UD\/LdQJPhxDNCSe+CDf5hokKJxqOzMlVUpyfEzvcC1q8vfer8YU+mEYeIIqoZ1Pon1IwUnPy6n2Fhpst3V+o2k80t613q01bYDitN3M8KfeNv6tTM4U9nUkav\/TuEvV+iqoVPw5z5D9RoldUe+WPIkj4WMCD9qq\/IABYiu5KOOJoynATg9DCGHbHhKKpMznE4hPT\/sJSU\/Hg4+Mx9F549CwDzSuqemvqO5wfL8THykTg4bLOBO9bqwKPXq+o2RGGw0pHrKOwcxS7dMtAb9d4Mzp1ojR\/eNTYU\/aUPvGcNExpGye5r\/9JyOc+29Oa0\/iwtfAJ\/0M7mV9VSHVO9yDzyk0JqnmQeefkpTzNaw2vHoglWmUiTaAsNS\/4JB98y9NkjSO80fltx0Eiefk2UMOBR9zTOW6Uj45myGp\/vQBDBrdIBqYpQT2eavxkMKUZUZ58Yt587FWcoTZMdwO0ypeA1StTNVCkK7iqCpwR9FSVbxzQNRcmog6UfDShqguA==","iv":"19ec18c68cbf2ded4284af13f09acd4c","s":"1145ef3f971cbd1e"}
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