Retail
May 10, 2022
Luxury must leverage new technology to stand out in the digital age, as opposed to keeping up. Image credit: Valtech
By Nora Howe
While physical retail stores are certainly not seeing their final days despite facing many obstacles over the past few years, luxury brands must seriously consider how digital technology will affect their business models.
{"ct":"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","iv":"ef9d4da2539cf75bad5c8a6d1c035b8b","s":"f8657c33c1551c0d"}
Share your thoughts. Click here