Retail
May 10, 2022
Luxury must leverage new technology to stand out in the digital age, as opposed to keeping up. Image credit: Valtech
By Nora Howe
While physical retail stores are certainly not seeing their final days despite facing many obstacles over the past few years, luxury brands must seriously consider how digital technology will affect their business models.
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","iv":"8f76388d5e9f42d644c127b042dc7923","s":"0dd64db10afdf53e"}
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