Retail
May 10, 2022
Luxury must leverage new technology to stand out in the digital age, as opposed to keeping up. Image credit: Valtech
By Nora Howe
While physical retail stores are certainly not seeing their final days despite facing many obstacles over the past few years, luxury brands must seriously consider how digital technology will affect their business models.
{"ct":"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","iv":"d7ddd117e20d7ba63bb797a26e65d884","s":"93cf5215468f0b3f"}
Share your thoughts. Click here