Retail
May 10, 2022
Luxury must leverage new technology to stand out in the digital age, as opposed to keeping up. Image credit: Valtech
By Nora Howe
While physical retail stores are certainly not seeing their final days despite facing many obstacles over the past few years, luxury brands must seriously consider how digital technology will affect their business models.
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","iv":"f56302b0733b2263607b8576b51b807a","s":"6bee78418c902a36"}
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