Retail
May 10, 2022
Luxury must leverage new technology to stand out in the digital age, as opposed to keeping up. Image credit: Valtech
By Nora Howe
While physical retail stores are certainly not seeing their final days despite facing many obstacles over the past few years, luxury brands must seriously consider how digital technology will affect their business models.
{"ct":"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","iv":"a2b6ed34ecca9bdc21de43d39445691a","s":"918542b86f6da54e"}
Share your thoughts. Click here