Retail
May 10, 2022
Luxury must leverage new technology to stand out in the digital age, as opposed to keeping up. Image credit: Valtech
By Nora Howe
While physical retail stores are certainly not seeing their final days despite facing many obstacles over the past few years, luxury brands must seriously consider how digital technology will affect their business models.
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","iv":"69ee30a26c31b172cdf07011b8dc513f","s":"9e5b0025bea5fa4c"}
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