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Retailers boost audience reach, in-app sales via Facebook, Instagram ads

December 22, 2020

Facebook acquired Instagram for $1 billion in 2012. Image credit: Instagram


Marketers ramped up their spending on social media platform Facebook and its subsidiary, Instagram, during Black Friday and Cyber Monday, as retailers turned to ecommerce to make up losses suffered throughout the year due to the COVID-19 pandemic and declining foot traffic.

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