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Software and technology

Instagram seeks to combine storytelling and story-selling

September 28, 2017

Instagram wants to help luxury brands reach their business goals. Photo credit: Boucheron

 

By Sarah Jones

NEW YORK – Luxury marketers’ strategies for Instagram should revolve around not only presenting attractive images, but achieving measurable business goals, according to the platform’s head of luxury.

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  1. Audemars Piguet collaborates with American singer John Mayer
  2. Saks prelaunches seasonal styles from Prada
  3. Luxury Unfiltered: Brand stories are the secret to creating desirability
  4. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  5. 2019 luxury spend expected to grow highest in UK
  6. Partnership with Vinitaly brings oenology to Orient Express
  7. Latest Tiffany & Co. exhibition makes Tokyo debut
  8. Glenmorangie supports female distillers with OurWhisky Foundation
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. Dior crosses borders with internationally-cast Rose des Vents campaign
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