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April 11, 2026
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Fragrance and personal care

Instagram overtakes YouTube as top influencer channel for beauty

June 13, 2018

Chanel appeals to consumers with massive reach through Instagram video

 

By Brielle Jaekel

Beauty marketers have been early adopters of digital and influencer marketing, which have now proved to be effective for 98 percent of the industry.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. Subscribe now: $12 for 12 weeks
  8. Lancôme seeds longevity-focused skincare with 20th Century Studios
  9. IWC supports global marathon to prompt thoughtful water consumption
  10. Schiaparelli begins Harrods takeover
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