Marketing
October 25, 2023
A new report from Launchmetrics highlights the social media platform's prevailing impact on the resonance of fashion, lifestyle and beauty brands. Image credit: Instagram
By Amirah Keaton
With algorithmic prowess and the adaptation of new features under its belt, one specific social media player continues to outpace peers.
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","iv":"e0c13830f68fcd0f387cc77777d113d4","s":"59a278a8d97004a4"}
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