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Research

International business travelers primed to become brands’ biggest target

September 28, 2015

Affluent consumers prefer experience Affluent travelers, image courtesy of Victor private jets

 

By Forrest Cardamenis

International business travelers should be a high-priority target for brands because of the group’s spending power and youth, according to a new report from iProspect.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  3. Ruinart reveals annual Carte Blanche creative collaboration
  4. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  5. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  6. Moncler returns to the slopes for Grenoble campaign
  7. Capri Holdings closes Versace divestiture
  8. Audi propels Santa into the future with electric sleigh
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Sephora introduces new concept for SEPHORiA 2026
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