Luxury Daily
The authority in luxury news.
June 17, 2025
  1. Luxury is about to have its McDonald’s moment
  2. Cunard takes cinematic approach for latest global campaign
  3. American Express plans biggest Platinum Card refresh yet
  4. Belmond unveils refurbished Splendido property
  5. Introducing ‘Heirloomcore’
  6. Beauty leader Leonard A. Lauder dies at 92
  7. First Nordstrom Local location arrives in Brooklyn
  8. Accor teams up with soccer player Kylian Mbappé
  9. Louis Vuitton forges multiyear partnership with Real Madrid
  10. Bentley Home debuts picnic collection
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

Introducing China’s “mountaincore” fashion

October 14, 2022

"Mountaincore" describes the urban outdoor aesthetic that has taken social media by storm. Local buyer stores and homegrown labels are rushing to cater to consumers' growing appetite for this new youth trend. Image credit: Mountain Fever "Mountaincore" describes the urban outdoor aesthetic that has taken social media by storm. Local buyer stores and homegrown labels are rushing to cater to consumers' growing appetite for this new youth trend. Image credit: Mountain Fever

 

By Jiaqi Luo

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury is about to have its McDonald’s moment
  2. Cunard takes cinematic approach for latest global campaign
  3. American Express plans biggest Platinum Card refresh yet
  4. Belmond unveils refurbished Splendido property
  5. Introducing ‘Heirloomcore’
  6. Beauty leader Leonard A. Lauder dies at 92
  7. First Nordstrom Local location arrives in Brooklyn
  8. Accor teams up with soccer player Kylian Mbappé
  9. Louis Vuitton forges multiyear partnership with Real Madrid
  10. Bentley Home debuts picnic collection
VIDEOS
More Videos

MORE IN Apparel and accessories
Louis Vuitton forges multiyear partnership with Real Madrid
Canada Goose breaks cold-weather mold with ‘Wild Horizons’ campaign
Valentino Garavani unveils Vain handbag campaign
Louis Vuitton welcomes actor Jeremy Allen White as ambassador
Balmain’s Olivier Rousteing to be honored during FIT benefit luncheon
Gucci uplifts GG Monogram in throwback campaign



RECENT ARTICLES
Cunard takes cinematic approach for latest global campaign
Follow @LuxuryDaily for the latest in luxury news
Introducing ‘Heirloomcore’

First Nordstrom Local location arrives in Brooklyn
American Express plans biggest Platinum Card refresh yet
Beauty leader Leonard A. Lauder dies at 92