Apparel and accessories
October 14, 2022
"Mountaincore" describes the urban outdoor aesthetic that has taken social media by storm. Local buyer stores and homegrown labels are rushing to cater to consumers' growing appetite for this new youth trend. Image credit: Mountain Fever
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","iv":"0c87cd28b08b28131e6970646cd547fd","s":"9084d03c1812a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