Apparel and accessories
October 14, 2022
"Mountaincore" describes the urban outdoor aesthetic that has taken social media by storm. Local buyer stores and homegrown labels are rushing to cater to consumers' growing appetite for this new youth trend. Image credit: Mountain Fever
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","iv":"b475ff244c0b7192c41fcdbf46975d0b","s":"80562b10633a6089"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