Apparel and accessories
October 14, 2022
"Mountaincore" describes the urban outdoor aesthetic that has taken social media by storm. Local buyer stores and homegrown labels are rushing to cater to consumers' growing appetite for this new youth trend. Image credit: Mountain Fever
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kkU7JbVpdUcgiPIcBoxbVapy95CTRDBM\/emrsV0sylS1v2OnjjF9HTyx1FLhp0O\/7+rXnr7joOzyV0VTyCrGTDdrPnyH1DZRt\/zN10TqF9tinD\/7xNtnfiZ1nGlt6MHgHphGbwU1JE3AnP6QAbOv4ROyZB7UryX\/lkRe5Z7EhjyWaMlVQWU8V\/iZcEECFMxeK39Fodqmi2d5Es7bHoNBN88yMdnqpA08UgRNEicMi4nHUBO45OYWcq+9plB2nuR+fVZwxBcAU0iCE7MgQrgxi0t2O5EatwidyfqJS7YKaxd7ulMx4f9GWBFnVpUk9HlHgPSVHFxbFoYKemKCeDp4uqM33WCDw+9fZ\/R\/dkQXDiaMAs8AXmQyuUHHktiYzMREKfOC+lwJ7Lc7\/u6y4VAw\/0ALgpp+RSgcjxM1BqZyWuyBUEGjATwH63Op0ANR0k\/n2u8qpmCroKOum\/cvUkFDma1OnCs8KLDyz0\/g6R7aCvoFO4KxwLSyxpgDxPcRCb1EeQAy\/wX2X6WY5\/atnqBcz2zvyuJ1oABLliglhT30rsKp1\/jzhmka53xnDe2LwiIlfv\/+VgI8I7\/WEwVB1Qt6AyHr2M8HO0GX\/eU26oAtwMIQizBKE0M\/y7EpHyUJYYb24ZOszQNdX\/Uv903\/bti4z5tFWC9tKpFaBZ6WlerCvTqImMDBY+nzeuX+NtChlcCwKT9u+EDcgkk8KC4sUbU5WHDAMSkSN9vXJ72JArCUA+5LYxe0uhVs5kZ+l0f9P1PiY+3WgwvAWqqpWjnlMLKALyUBgruQPZZDm\/8pQ8oPPI94pYOINN3bbEu4amAWn9QC8kV6m9sJLAtsRQtHFrJVCf5bG0UaXuJAF\/gW4Bt9UWVGSaNhBqVVS4E\/r34MFxQfcai77j3q3aL604DYB29ZvdfXoNYMwlQTBczkOIYtq0fFn2tVqdGeRed9iOX6H4qfOdfD+VJlGZUZmwaZn9ELeUjRCKMr3f0Bl0\/htX7jhWSGsC8M9vB2jl\/o0qOjULf\/HzO47ovEFxF2da+JfBkhpYqsOmBUr+LGfcSBNC\/ZCx0Ks3hdw4syGm4BcFrRHm7XX4otXvuJPE0z0UeFRS+iNsWcRlzBFZ8LgxmBke\/XZT2\/IcTAFXrOedW9+HT\/Dj4SwFVNRR021TrOBmrte9tumjIM0VYO\/HoQlQa6QQAMifkQBLzN7KuakMhpMMmUJFA+Y69d7\/pITQik\/iZMsTpx5etONIE4w1rtFZ4PS4wWPsyRVzvadG9yjEzmLcOrBURWiLhrb0pyv0gFajeLxTjqh2XmHB3w8nI4Jdq6MPUZ4xZy7ic+FwHqRr82txCtVCWSiP1j2+6tNNb0iFIydxXjnZeFr9siFjKDGoaIH6AeaZ0tIbYTE88x4l\/d2KGsctPRQT9EPqliVwZcFp9djG82eww53htV2I86j91FFPrpL5XDXIq9imYKrcUxqEgMXJ4lBjwMTLlwMhTqj2sYoU0IfXznAWjNNm8eIItT6xXkwOslgwxylrh7orLn444kt9VkegvbjnUiUd16IxWtD\/s7gkARb6Hdj8H+07r4AJJLQwXrGf7zz07EvVJtA5LKacr9iztEUFM8M\/mHceMQaqB9HL77Wr+Auw33b9lMidJpv35bqts4Bxyi\/cXjnYX2qX7bZLJr0xJMPWb6pig9zxLe1vBb3jZCAcdYyfluGL5ZUWakq0BrxL57OG1sjFLqQErLK5H6UoCBbjt2eMu06ROfEL0AQWduEBlX2QMFwvrEO9eS0PxBjGJg8jJQdn1BtJukeUoSnqBFNgruLRhJS8y\/tGnP372+gJmIJeFJhjeeGxmcCCOI0Ot9EOGSUHuRiN2pzdH1FdsxH8kLV0Kv4mknJmi+Jd5Qkdld7S9wk5F1aoB8CauDEBsd6nOICo+4zBeC\/FBhD52e6\/Zc\/weshKURf7bJDIN1yVWWFUPWDMnFE4TZdY3bwsdl07\/9NApPxLPUOv6hETuvGVUY5ePCjVaW5x3U162ma\/OIF51fc3ioEaaI1VsPD3J1mF4SVraXMXWyh8XtRCAd\/Kb9QJI0zsieCweOu1e8OpbakH4JPCc6gEKvL+7ga2rpMXF9zCU18Xqy7Dbw7R5\/dEsJNE\/i7POWE4JtyIqvJSOSw2QXtKvy\/m6t1JMDdXdPini+T1UgViKFPGKMkmup0gK4XMO1fGi11ysIwMWEn3NXHO85RpzBan+C1V5tAtvUypP3K\/kgfud6VdN6a5O0rAi4hSBUyStH+nOR6akGmI7kuOLY2J5dvbUYtx7pLxonyicABHc0PS+PvcQTZWs9XnwP49YFhrGCITUeFa+QA2n1gK\/B6VVWD+lKMpuQ0VlYRejuDOslHeRncuK8iNopIZqkCne3AcB9IOCwP822m2EKzp3I4S7pLAllZI4orqNaNaH\/OCzVqF07tbH6+xumoOW7Q7Dq2qTQQB+ETfpVWy5BgYy01\/A\/ZQvALMb0V03ee507E8rMGihhSbVDBzwZGZU+at69zAc3rqks7eaWke7N94KPsYTuvkrorawovcLVjrg+P8OPWpbl11+colmTDx\/b8efFI1DB5sIi2K0NHfE8TZvNDqeK4J9MhzbR+kXTQ8nwVuAwwQAYkgB3Il4VghlSNC5yDS6TnAT8q\/6ChDbnWlrWo8RIcAqFNzYzKVcRi18pqFrniVIO1JL30nZBiixgRuqr5dv8MRnPfdb3G9uBNAtl5AvWXvUpmUgx4ORWlEszJrClIyFHoum7SzElXTLJm43Ys9Cm5vw53KpAFGlt0saWNCySF7STzuVRyMYERFXCXRaI\/8NjYaqdm3GLbZ2tBrkFmKc3UXP+EQjjNea61E3ETxfTY00QYi9GkdU3sjWBXfFPpeRXrp5RiTzDB+F3PiNvRuovyQiknKBbWtpq+nuU8nyRRp+okqQP3grXpqs3xAqTj+7NwV6Wp+sydYghoqDrzcn7sKMJt2IdfiiOMkkCXT\/BVSCRvVoivQ7pKJhq1pjxyWVmARAdQTT+G4ijqW4Az+kcfeBEzW9eDesAtIv99gT0a061cNKffDnRre50KwDSqAlzbcAv32yR626ZgrqFz49E2Eik0PAoFlegdkVoMgoZ\/wlVptfNRY54Bpq1q7oCH1f+D44FPkAg\/8dFAMsxjNpYuGdS1ESokEpQXzAnrYQ+9u11IeiTurtVr\/MU9h7d\/N7KtDabcg2sfdrGJwLEkgmUiiiGZGWVN\/Gr5HejQ3p\/EgoK2E5ghRPKTLAmDnswWd1EM1lxnCenpUfpS3Ch2+\/+kbOWa9pTbzhbnyMPrN7lU6ydmpvqWyhuULMnC1+xfQ5ZHU3FItcTl5QY9eStzuYrquhZr6X07yLv4vsf73U+vrWZ1ShIhmxHH+yVbSDnXwpY61SzZhSNu6cI1U4ZX3jmXRSYub0XonSsXDhI+0kU4wmVRRD8DB4tN95TalNI+MjuLtwsEzp0WoebWxwqjn3FVrC3orppO+DFqvbbmNT\/fN0Camlv2tH17VTLJqCOeqeqQse+5ZMpn0FiswXERDrbLEJcivq8HzHyvQXnqPXpojMQ+yJhZ+s1hT3FM\/x4W7TsTJCKd\/6uP\/RbFrARfPxepKKO18ZqR36yW09gNku2t3DAHQwibeslpRnQ1zGWfyF22PDqX9vtN\/bi1SJ3tGAGT3\/xhGATwjZn3ttVSds4dXdPumgvU6gTI\/zZGGLjTe6Xdo49QewPI\/yi\/IRkwe9nzR1d2yvwcOpK\/X0vZsbLFrVqXEZxXIDSxlRSgxA\/J\/niJimK60N3XP5sx7HGfBNFJMT2iTY\/9FUPM9qQZu\/IpDs1WI5BTgYiUkofyt2qzNKQIaNEv3+ouzY5qmhAR6RNSCim4kcjlRYvV+InjxCrN1Q4iblT0Q4u5MRhbhmG4t1YHei5oh0HgtiWMO\/s6j2ZBIKgL8s2Ph8\/wqhqmanIsfU+vUifeJSE0kOa9GdogcURqDec2Rd37XZpbDrBKq2f\/6ZAnybUMI1+WLj4c1oQzYshfvd80kHr96qx8tvIDpMGw+iXYLP32Nhq+jSs9zktx3JcViF4QRRpH3mlZda9ObKb83WF7a\/lQGIQJ2T6IlcazIqdFlCLq2DAotdBM5RAYrYQJHnX4MYCuISuTciOH5BZPU2pBxU1rCH9WyIUHj2Se7bYPC0MkiLZF8jHY0Igi2hsMq8Q1BsclgiW7htHktMlMXWF4LEheiB8zibSLcx0GuFBxeoXnfQ8meFMQzPWDq5gTM28d6Ce3CjUXQZKo2D+MCWkJP9w5oUtNwmmvkCjA7S+zzfXWere1MuE9yEoWUS8TAanvZgAdsPieW5dIzoQb8oMses7ko48LhdkAy2GD+w+HW9UUhfIa9aUn7bZYpXVvqt1Dn+tFYmWyZ\/3\/kAatWxOMUiKpKn4aEeNyBaUkHt85SHZRhNStooMJjHAB1DPHN9bf5iJUKhmBWhWFUzLcxTO9YH2iHBA02s9uYdSbAy0LP96+CkIBX+VFZKH\/Hkj74er33ew6sBmDU0iRwkbtS+cz4YYk52s7pBDGVCIu7ewD1MkMnwIQh+T+aO53dumPZEJCPhjlcZTiDbFjmAgMSSpp0HnKlQxeTJ95wvRu5nw7iZ\/fwIGOMAEuEF8YyjJU6XWKRWdz46\/HhQAAB11poegznxVrIjWMulFeskj15oS5hMRSO7lcLMo2p745+8oagicnmULFIrEacS9ki\/0n21Avs+P57fx3+4AZPQkhuAntDwrQpX269fTXUdecHHAvNxYzcS4JAumG\/tyyodEtyDzLHuurNtbgNCKOqZ+6gCAfzAi60+7BiK7lutonSmrBx\/tPr8ABSrdpVQKmew3I=","iv":"e1fef0d7ee5087314f968e44fb3fedbf","s":"d7d83e23adc00d9f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