Today in luxury marketing:
Taking the IPO plunge
There’s very good money in taking a company public, but life under the microscope of Wall Street is not for everyone. In fact, it’s not for most, despite efforts in Washington to crack the door open wider and make it easier for small companies to raise money through IPOs, according to WWD.
{"ct":"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","iv":"b0245a9c3c38233010f4be688433be14","s":"b46a1ac30273899e"}