Marketing
January 20, 2022
Teenagers today are creative and contradictory — posing a challenge for brands. Image credit: Nike
By Sarah Ramirez
Technology has changed how consumers interact with brands as well as each other, but marketers should recognize how online platforms and communities have shaped teenagers.
{"ct":"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","iv":"7cee8289908efe77839f2bf508ed716f","s":"c3e9fcea3d9d049e"}
Share your thoughts. Click here