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Feb. 8, 2026
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Marketing

Innovation differentiates this generation of teens: Ipsos

January 20, 2022

Teenagers today are creative and contradictory — posing a challenge for brands. Image credit: Nike

 

By Sarah Ramirez

Technology has changed how consumers interact with brands as well as each other, but marketers should recognize how online platforms and communities have shaped teenagers.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Kering Generation Award X Jewelry returns
  3. Diane von Furstenberg named Icon in The Time 100
  4. David Yurman selects finalists for inaugural $50K design grant
  5. Stella McCartney films trashy tale to inspire mindful consumption
  6. Sotheby's saw record number of new online customers in 2017
  7. Presentation decks and agenda for Luxury FirstLook Jan. 15
  8. Special invite to join State of Luxury 2022 survey – respondents get exec summary
  9. Yoox, Amazon, De Beers, VistaJet and Rebag
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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