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Dec. 18, 2025
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Watches and jewelry

Is ecommerce really the answer for luxury watches in China?

August 3, 2020

Swiss watchmaker IWC Schaffhausen July 15 joined Tmall to tap the platform's reach with Chinese consumers looking to buy luxury goods online and via mobile. Image credit: IWC Schaffhausen Swiss watchmaker IWC Schaffhausen July 15 joined Tmall to tap the platform's reach with Chinese consumers looking to buy luxury goods online and via mobile. Image credit: IWC Schaffhausen

 

By Alexander Wei

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
  4. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  6. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  7. US luxury car market expected to double in next decade: BCG
  8. Matches plots second act under new ownership
  9. Coty earns ‘A’ score from CDP
  10. Kering loops France’s Ardian into Fifth Avenue investment
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Dior builds five-story statement flagship in Beijing
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