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Dec. 13, 2025
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Retail

Is it safer for luxury to stick to online-only drops in China?

September 8, 2022

Limited-edition product launches in China can stir a big frenzy. To avoid extreme crowds and chaos, luxury brands are relying on online-only sales. Image credit: Kaws x Uniqlo Limited-edition product launches in China can stir a big frenzy. To avoid extreme crowds and chaos, luxury brands are relying on online-only sales. Image credit: Kaws x Uniqlo

 

By Sadie Bargeron

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  1. Sephora introduces new concept for SEPHORiA 2026
  2. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  3. Hilton launches loyalty program at sea with Explora Journeys
  4. Bugatti assembles owners for seasonal gathering in Molsheim
  5. From maps to masterpieces: Luxury needs a tour de force, not tinsel
  6. Mercedes-Benz signs Coco Gauff as global ambassador
  7. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  8. Mandarin Oriental kicks off annual Silent Night activation
  9. Bugatti opens first showroom in China
  10. Iris van Herpen wins Perrier-Jouët’s first Design for Nature Award
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