Columns
September 25, 2023
Glyn Atwal is an associate professor of marketing at the Burgundy School of Business
{"ct":"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","iv":"99858c2a8f4be3ceace4ff53296e72fe","s":"126acfb1d5da66bc"}
Share your thoughts. Click here