Retail
November 24, 2021
The rise of the sharing economy for rented fashion is a recent phenomenon with significant market potential. But how can brands approach this trend? Image credit: The Lauren Look
{"ct":"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","iv":"8151d5db354aca161d00dba64874ab91","s":"0700221f53fac880"}
Share your thoughts. Click here