Retail
November 24, 2021
The rise of the sharing economy for rented fashion is a recent phenomenon with significant market potential. But how can brands approach this trend? Image credit: The Lauren Look
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","iv":"4a551f75614ad582c72c9631d8f7eb4b","s":"8eb997c30d19cd61"}
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