Retail
November 24, 2021
The rise of the sharing economy for rented fashion is a recent phenomenon with significant market potential. But how can brands approach this trend? Image credit: The Lauren Look
{"ct":"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","iv":"c826afefd74cf44d42a1a82dffb07b00","s":"0bb37ae0bcd33da0"}
Share your thoughts. Click here