Retail
November 24, 2021
The rise of the sharing economy for rented fashion is a recent phenomenon with significant market potential. But how can brands approach this trend? Image credit: The Lauren Look
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","iv":"fabc77b2acd5c7459310f50398895bc0","s":"212c7c594f85ee19"}
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