Retail
November 24, 2021
The rise of the sharing economy for rented fashion is a recent phenomenon with significant market potential. But how can brands approach this trend? Image credit: The Lauren Look
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","iv":"f80545dfecdb055298e06fa5cd371728","s":"4c770e1c9e2eb4ec"}
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