Retail
November 24, 2021
The rise of the sharing economy for rented fashion is a recent phenomenon with significant market potential. But how can brands approach this trend? Image credit: The Lauren Look
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","iv":"50b23a9f8fc48198b3627142976dca58","s":"6c3a2af3b6d77252"}
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