Retail
November 24, 2021
The rise of the sharing economy for rented fashion is a recent phenomenon with significant market potential. But how can brands approach this trend? Image credit: The Lauren Look
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","iv":"5c61a0f01c1c8cf835a46699380c87b7","s":"2807f9931ce0711d"}
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