Retail
November 24, 2021
The rise of the sharing economy for rented fashion is a recent phenomenon with significant market potential. But how can brands approach this trend? Image credit: The Lauren Look
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","iv":"1f2de3c015b1ebd6331fbd9b20d5c925","s":"e0c72097723b1aa3"}
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