Retail
November 24, 2021
The rise of the sharing economy for rented fashion is a recent phenomenon with significant market potential. But how can brands approach this trend? Image credit: The Lauren Look
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zLZzDLz6kWFHoLW6g6E7mEVoymMj1Avsa99CVMGm+7x9K2sBYKMogiqREn2FBNjp15Ay7SSuHvkjzvTFrDu\/N7xPdEtmr0Qh2MMO7djo2Jb0zU5C3oagIxG3FGARc5vy\/+fwiqPKX9njW2Cfd9rCabkqGBbhU+C7InIpnMPdeTBPqUZCQ2Aq2Siee9MpMKxafIYODu5JnCEbIFD15gX6Czf5QH6ZK3ZQcustMUyfgdD4wwHbJCJ3gp7fFV35TDH83BIIHofxsyqPAZQQkjDa71\/EafmS9uoX2RlEvpwVbkBLPG+NeAcVdj59La52RHwARoiTp5MhPxmM60y5ZJD1XE7tFwkYEr7q+ANM9qefLYc\/RxDoQ02Uw8dhNPs8Tu1nevk6CLynBwcIlsjrk9RpXDpHt7x2+V+3vYOR6TjI+iF\/qa4M7jYCGF92wHoyhxDc7KmIXXcQeAWWtK\/mLNmcRFfP4be02x78fPFyrdEQs0PNHU75K\/D8nA2gNbrZ5v6lU3dM6Q9e7q9eHG\/zuAuxgJ91rP4QzDnhpTXfEc9fB0RbBJJzirKLxjMpxldApiQmJ0HKZKilpqyxToQ6+LTIfmauW\/5Yau81PWtAaxCk1bBuywtKcMyLdhXV9MEX9b3dmu1iFuE5P3ECKnRWZQ5T\/lA6V0WvunyBPhZNIGJ9Z+YMF\/CzABy5uIJg4bDO7Ug3u+lL4bztvp9BUNv37qwxAQ30ZSQqWVss+X3Tw8K9yR4J1thMflaBWtqkd0+zmJtJ8kI63Y3GhYeVvPc9FdHoIzcPFfpZzmpVDcM3qR1IhW6AxlSPAzbefGtYnzDK7iVGn8SCwH+yKXVIEA43s1ApaJpaZja3J2+wheea89IOxQuJ1w8ozrZe+u5jtihLFrQkcgrQ9NQuXEYA+4FYwE\/ug+CTddJj3zAZFckPZPmH4qrBLCBGN\/U4MVBS\/M4zjEUDcFxM+5vLikfCj49nxUQub\/sMMSn7M+ao2ArTuSjZl00vc0lIHU7EMbrI5XsbM5Q04nxSDEEoKsKuIt0NOYg+XnaamEsylOZR4VxD\/0KO6R2495HrqYQiQiXfMve8CHKW3m4Buaz66AjNCunIASQg0DXQT4OuRdMXIUvltU7m1PBjy5iO6Z6HRikrFqE\/6TUQDEkudTvYOo1mWvP5eFWu+\/Gp4UEIQ4SZXnTtWovMLMB7Ge\/hLbOLPyorUbtWku1QSXebWhAsFc8BKjQE0HPBOW\/l4RbA1IkL9dfkJ+RJvmL6ZdtC\/dQuUL\/KY5UyeHP5dS9HIyQULUnx\/dwLUmpDygdC+vrTSrL1ZB4N98RQVXwD42\/qtEJSoNcwqsC86ATtxZU7FnBwWZ+phd2kPFV1iajBk0NDR2XDIHIhP92lUX\/TodnwonLQ\/j2yVm0+ZNA12gb8i+ASN8DoSRLohocwCd\/mjqUX\/Afw5mwD818I5a2ehw0nHQtZKeKl\/vRu3a7DjmsatJ80b3IshXaE6usUKBjI1zmdQUEwuHFtwnBrlzCE9CFzG2T6ILjct9yoYArel05uRMyWxScA9FP4AQ889R0mhZp2InSW1TQJI9DEMT145kkNUlB5L7fWY9ugmI0NPrclE4vA7\/moLohCOVQOQpsu5PRZTuh6XD7VleiIF8+1j9pm1KhX50sgnnHYqAugYSZxqM0auHZcvPoJtkdCwgr48OXgetHNNGrfLsiPdpRPRtLDffqJ9IKHspjwja6dasqyVXrEFpHmRs+JQsE0VUlNsF4LYnvtjnvAaI4X9tY+V6A4ukBlqvtHsxt56OD4W8x9AeGnJD9\/RANouIF9M9QGewLxXiPC0+Sv09Ch8A4xg\/YulHiUn2z\/2LGL2Jsqx3rQaf\/T1FQWuKZAciw\/9nOV42PP5yxnEDgpc5bzrT0ZrganlbAQa9ryHbincWz+s+XO+Sd2WoeZCgg49wbZ5+c16b9upf7C2zA7v3jbMV3ILzaVazKcJFmSOtFUQ8Z7QPCEUEGMD85EU\/\/KizSS6eYc7C4upXYqo07\/d6IeNQkZp6+LfxjA+21zErFO8C2uIPdTiHf0VVm43A12Zete32xNzL2PaQHUjeUIpa6TBofMiaq8LeTWrff3RU0WXgl+JMz7YfrFDiJiH5xRC22eczZQS8Nkom2AMlooNt3sis6ZROoyBMPq209jsugI73LT21CvwGcjIbRAL7T5FOKIeI1jI\/KjdqHtSA+RpFOo5+FIKoAR79erC94SiQcYyLMhyLbClo0eWiNF1K5hc2x43RoFG3knadl1SLxNOEWG5rH+hD3pVlDdOjQQPVGAkeYHTj1KuyvZ6lKHfBS0IiEBLhl8iohM8+3FiE\/ZMg1qJQdn+Sp9wDOWMyYPFzco2zckCd+5IPmjMGLuTxfJWYJKwOMCPTPV6iIpHoio7ZB8lgaQH1zVsHqtdrAnI47cKU+fX9M7ekhEpcRyO6Vbb7g6uqJqhIXn6Ueypd1gdzcRp+XJxFLKiZWDGMwjYABsIVetKJvILhmKZDXkWpNshwVSFPDadV7XBTJ7wGlQPtkBJCzuE1MtM0bewxPPEc3EIt22JehpsIO6ftgwx0WfnK5SQvjcdIcnz3VbOwdvSjMG2Jkcp9C2xXwx7h2STUe0bXcf\/LR8hEVg0dtHP0x5RN4xdX3XyJWeR9XZ2OPcRSK0xEls8cuhdRPHjm6zeaOTIsssFDFYiEDJ6679kmbjjs4jWMi+HTAm4UQlvmnMQyCiCEm7tB1pSMRZum9TgIOIu1d2\/3ythRwNGmVSC167YevaXH6hqQpUNKqFSvK7djrdHGbfw9EHhJ\/IroY2POZJrTWYBVBq8wjKSOBYpUrgGBGLA5a2goTx8oEHaMi9yL8h7p7jpErauhkHaVqD7YA9QJXUhw11EnjGU9VN5tY\/3PptFHtIdQjx\/c3gUPu5t1oMsQ9OL0uCbgdUvmppZ8+7hZ9FYu5A2CkUwUyRsTLj03z9dkLjtbot+PzX3GZvJ5jsNFS7vi+EFvLPxuvIhIHPDyMTiQTLlw8rpp1Z\/OkQgHYHz+aPiE5HuD3qSlStplN8u7oQ2wVDOWcpfhsuNTzg+VF05bLj01fdOoOu976GiE1z0ufJwLDYpKbUlAgX9aoi09BMBTEcB7yDzLI2rzxTTzxW4wswBCGgCMZdSYIx6F2UCxH9\/+wcLFYx2XHKlQlzmd4J+9F2r+IkBJxu\/Eh9vRPY2a7oXX9mXBWOdhJ\/1U9\/kkSiZQrzS4uVoF\/eW2WtXfN+cvYu67XmCQabkiPf84w7HTeBUK9Jibqmo99mmeCcLZOC5PcBuJqfZlrzdf3uJKO256OFndSEZwstWdTKy9goHhj4af5VfBCkwtzmBRMEKFptR6VRrh+Yd89TQQrv+x9qQDGTRDhyW9eLagoPW1S8Jp2ExmHYSqBXjfQPuOKTPjxfxJiIglIS254MgFt1h6ykDlsmqnZJ4O0uWLdWiM6aZ96lA7zjc5XXl5Ng5p4J3JpnesjNpvFYhihZeFnxrBSfcrh+9PMxNK88MbwQ3cQl6++XWH2tUvrIq3EE0RR8Xzm6UWOjur38pBMnCnPsqUTuohLx6RZscCC0OY9hey3OzmK\/ymFs2iVcUp6EbCrAuJKXikmY169wfIaUZ+5Okqy6CZ3DpW\/8qOdhu8eLn5oQUC3V2xLuuQwdl+7idiWPGjKCwxQOPvWcHWGa6hZBCYlVTvHxiBsldjB+76hBN2+M3JKNNoSzG893ANt0heqHLYkVNUNhBxb\/MlUgg8n8bgKKqir7s6C64spUXGR8+D4SSYfDEBa\/1CcXvdRO9jZd19+AV60dMCtsiMnXNN8td3epqIEimq0RjplQen43P6sSvgyZIVeMlMfcTIb5zPcezR9hR3j7nLCwVAYWQe6TygZ51to1hxR3P8QFWmmmdNj5GEgm\/W+2U1bFol6epd78K3axNq3TFcL6TCUhdLbLemUOgvxvTDG+NS8Z7U118UdW5HAUuqjvGU4sCEumkVYk38\/59JsTJolAcm\/o5ezQzprFkj1iB49o3ehHK7h6\/7fViemVY1KqNoxye9eUPMQGeFfJp66Zng9hMopI7Yer+Ml2WS+XqLrWp\/zcshNj7mTt3Gc5520zkmxWC8lhZggZHIjRSdUJ4VlEPpHexlgLvFZFKLxpAR528CkxA0O6pAfTk6eisseRz0Gd9EIHe4fPIr+1GKnsDiYiYeAsgmpN05xq0O8sRniPlPHsQYzIPQdC57fuWyu77SACZzfeOlW2qXErCYvTRrLBet\/epx7i203+pzxw2tPFFdqQESKlx6jhgxMnumxl+S+tkRdjMCdPgnBos7gvtC4PiyURrKEqbf8N+4YKWYnrhkHWKY3gqvy9iEHo\/VKvLn48E5w0ihP1sc8MVZKi94b+8UOT7tq0lsx3B7f9SRZGNGQFszAxY5UkUFXcFriiSJ6FBVwIR1ki6vfNQpDkZL6wt5a\/ffLE8m63izeP1UDrO\/cM4AMsxqALdQLk\/fQnpIZVp0lu7DXnzX0mXQ9y93meyrkKakU5gDb6QkoPTbkOdcN6Lt+Nh3STwc+1gwy4XWHLkcIpEPI31v7ITy6O2BZgEOAiNCB9W3t1HeKjyfK642ilCY5F2SrG+\/i4KJ1ypCcf1QxWOTzLlG\/+msptNbECgAGV50eu7hGsPVTlbiDzwY30W7Vd0aAmli97WV+0a5NtKapLyD0Ba2hELOwqot\/HiyHwcBnmTjGF4HZLQU57tCDD8honwob1SzZv5ZNCSlQapFAcOi9ji8\/crjS8XVQOjLDlEZsrU2mybRSV9s40+YCDrj6a1UT8XdA2EWScA6lvyH8K4EucE8EdeaTZF9xzZD4aH3g1jBcc87tM8HhTXTNVRSfsj62TCTFpkqvw9wO2HdqRLNTaOQKyW2cuO5+PAXneFruRpUDGJEkjI+egcQRYWH3yO7nTjLQLbpabXDZ2tzuDyEkL3Ai\/SIrzV\/aCtz5NoYiFlK+Odldc4BJ3eTnnMDlW6DzzJP8IRrmGgpvTI9O35P5waHvveVdYLNpPVKcX+jtULi10h8AJpOaJ0F5iQ5QsrJkmApgu8F1tET2","iv":"06c46028d9151858b184547c1a40e236","s":"9bdebada41c7aca1"}
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