Luxury Daily
The authority in luxury news.
  1. Blancpain opens submissions for 2026 Imaginist Literary Prize
  2. ‘Peninsula Time’ platformed in dedicated campaign film
  3. Proceeds from new Prada collection to fund artisan training in India
  4. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
  5. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  6. Dior traces fashion heritage at SCAD FASH Museum
  7. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  8. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  9. Dolce & Gabbana reworks Ray-Ban Aviator
  10. Aman unveils plans for first ranch retreat in Texas Hill Country
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Is mixing and matching the new code of luxury?

March 24, 2021

Despite their varying motivations for buying luxury brands, Chinese consumers love to mix and match labels and styles, creating a new market space. Image courtesy of Gucci x The North Face Despite their varying motivations for buying luxury brands, Chinese consumers love to mix and match labels and styles, creating a new market space. Image courtesy of Gucci x The North Face

 

By Glyn Atwal

If executives were to probe Chinese consumers on why they buy luxury brands, their responses would most likely confirm what they already know, or think they know. But are they missing a bigger picture?

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Blancpain opens submissions for 2026 Imaginist Literary Prize
  2. ‘Peninsula Time’ platformed in dedicated campaign film
  3. Proceeds from new Prada collection to fund artisan training in India
  4. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
  5. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  6. Dior traces fashion heritage at SCAD FASH Museum
  7. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  8. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  9. Dolce & Gabbana reworks Ray-Ban Aviator
  10. Aman unveils plans for first ranch retreat in Texas Hill Country
VIDEOS
More Videos

MORE IN Retail
Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
Prada’s Days of Summer collection going strong at Saks Fifth Avenue
The 1916 Company sets up shop on Manhattan Beach
Hermès opens multifloor flagship in Beijing’s Sanlitun district
History runs deep at A. Lange & Söhne’s Chicago boutique
Saks Global lines up $500M in exit financing for chapter 11 emergence



RECENT ARTICLES
Vacheron Constantin unveils four Louvre-inspired Métiers d’Art timepieces
Dior traces fashion heritage at SCAD FASH Museum
‘Peninsula Time’ platformed in dedicated campaign film

Blancpain opens submissions for 2026 Imaginist Literary Prize
Luxury Unfiltered: Luxury’s listening problem is worse than the industry thinks
Proceeds from new Prada collection to fund artisan training in India