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Television

Is more TV marketing on the horizon for fashion marketers?

February 25, 2013

 

By Tricia Carr

Apparel and accessories marketers in the luxury sector reserve television advertising for accessible products such as fragrance, but Louis Vuitton’s first commercial signals powerful branding opportunities on the channel.

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  1. Burberry releases 'The Trench, Portraits of an Icon’
  2. Gucci drops see-now, buy-now Primavera edit
  3. ‘Art of the Desk’ centers new content from Montblanc
  4. Chanel returns to roots for J12 watch campaign
  5. Rolls-Royce Black Badge turns 10
  6. Vestiaire Collective study links self-doubt to new purchases
  7. Explora Journeys invites travelers to rethink sea experiences
  8. Silversea previews five signature spaces within The Cormorant at 55 South
  9. Mercedes-Benz highlights 140 years of automotive progress
  10. Loro Piana reveals window displays at Bergdorf Goodman
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Gucci drops see-now, buy-now Primavera edit
Burberry releases ‘The Trench, Portraits of an Icon’
Silversea previews five signature spaces within The Cormorant at 55 South