Luxury Daily
The authority in luxury news.
Dec. 18, 2025
  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
  10. Lamborghini heads to French Alps for women-led driving series
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Television

Is more TV marketing on the horizon for fashion marketers?

February 25, 2013

 

By Tricia Carr

Apparel and accessories marketers in the luxury sector reserve television advertising for accessible products such as fragrance, but Louis Vuitton’s first commercial signals powerful branding opportunities on the channel.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
  10. Lamborghini heads to French Alps for women-led driving series
VIDEOS
More Videos

MORE IN Television
Cunard takes cinematic approach for latest global campaign
Genesis launches ‘And Just Like That…’ content series
Four Seasons Private Jet to host trip inspired by ‘The White Lotus’
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Four Seasons, HBO ink deal ahead of ‘The White Lotus’ season debut
The RealReal pushes shoppers glued to unworn designer goods toward consignment



RECENT ARTICLES
Laura Burdese to succeed Bulgari CEO
Ennismore picks Bangkok site for first-in-region SLS Residences
Burberry, EssilorLuxottica renew licensing deal

US luxury car market expected to double in next decade: BCG
With ‘My Call,’ Rémy Martin finds meaning in new milestones
Matches plots second act under new ownership