Italian fashion house Moschino is trying to make a stylistic impact with its new full-screen Web site.
Although the Web site is both usable and aesthetically pleasing, is having a full-screen site really necessary? If luxury brands choose to create a Web site that takes over the entire computer screen, they need to provide an apparent “switch to normal view” link.
{"ct":"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","iv":"762ec5f442719b7e02d0d71ecb0e1fdb","s":"a1a74eab27e860db"}