Internet
May 18, 2022
Brands like Gucci welcome digital capabilities with open arms, but the same cannot be said for others. Image courtesy of Gucci
By Nora Howe
As the topic of non-fungible tokens (NFTs) has permeated conversations from the dinner table to the boardroom, players in the luxury space have developed varied attitudes toward this fluctuating market.
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