Internet
May 18, 2022
Brands like Gucci welcome digital capabilities with open arms, but the same cannot be said for others. Image courtesy of Gucci
By Nora Howe
As the topic of non-fungible tokens (NFTs) has permeated conversations from the dinner table to the boardroom, players in the luxury space have developed varied attitudes toward this fluctuating market.
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HHI1SkAzaCAehaqu5Lj6XSMK\/bqCDp2XsN00RKN11ui345HGvyTuOHrC05eF2VmFmqQwU\/R2AuXhIH13wJQ7WA5Ux8KVD7\/hwzTz7Ej3RW1K7MX304oB9s5\/CwINfva9\/hmIJtVjeB58wcKITPomu1BGwzCkzbVFaNLHaiD1EEpJY5nbqYvcHIUrIrzpctcTgTFFB6YXmpssn2gpLIMAGhxsa5A\/9\/rFczNA2fq+cLqT1aROugJ+SapJQNEs56f76UBbyJ5kLyysueYrODVj5tOw6NpV3Ta5TxG4Wyu+H+MzF5wcsYjdakkrZQqPu+bSy8q3twxW2xo28Dzd1vIXLEs3xtZAIZpFsqU7tAH4\/uoe9mY0CMUE983SCkhANKaTAn+F3pYncElxAeGf0\/uE0Ix0v5i2QfmsvyvFTbnYewARyWodiTo+VTuxt1zHHf5bJcU53HwN3cXVJlP7\/lAVjr3AXCo54iYd5kuii\/4MkgcsQyjlyKf+r\/1T2G\/\/lwFZBf\/WQknOBxDJ9L59BXWaR2sF4\/21gS2lwskg5TYsoKsqvVQ2BPURi+cn3zDftmf0rvMJb+gLKA2yCnWjTmoMFU+mq3BvQpOh31IsijQa6ZPFo94OK6O29qnzAOjbKJjJDYwhb7CF5lEaCTa0Za6iQnKKuL7CODoQNvBrOeptVDJO0Ct0nu5JWk\/65GfpkvqyklPYYToyS+\/NjLR7G801mE3lQ63jjkGIG+lQsIZCkXxqveXHvQKa28MlibxlsxZPUYkWnElBZtACMsC1DojIcz6\/kro4RCO+FpBv60FrF6C580YIyzDxOSc4oh1TKBAzkrgLK+3poHf+BmG4yMCxFp3ItIMeTGkMzx2kkWqX7Wmqzgji5BlqqOi\/QD9ro\/g\/mNH57lTXzeLMadCVaQARFWNeoDY5+bmLaxwoWy5x\/XM\/TXSSJ+bk0HkFY\/5FJICr+qgl1Esc+niql00nxYmqEjuzapOvJVOj6rc6VGZ1+\/gzaYhucvA4EAsi6AQjIWEh\/KRWnQvkVzVGx0gIucDgu7uWYbUpUALUcOjPAYiq268kNbLdDWDFe6dLYCk56PZn636JgvMpURxdembL34P0IPdyQFYiIo1BMhhGZmcfOgb1OP45Ud8wUWb\/NmTk0fLTury3rdlSnjAh4SKLQTVJ4aMtagS+xS1qIP7R8aO5eeuXu1xtmRE+rw7X+443e4UL3V16jwAUJPq6hzy6FfjgdWzcSerHax6aHhaDuc5Ml+tY2X90n1HWm2ufKFfOYIdjdJlUWg619PhBvBTo8Z5fHoQFZ+4AEUhR7tclXhpQk7tnVk+ksUSYgcom+b2VG7GOxswPYuWVjFEcbA7ax+1V3aWu2rvANQXHZ67X82m3i21QicK2Y86kutJNrtbV36xEUvL\/oMnWI6W7Ap5cMDk5FMXl2RTIwIZdsIwZaJA\/0VEi8e2dbO0doswRWnr35FhcckBuEmVDSu85mFUOWFKLCYM7NLKIlDo+708gkQyU42hhdsq47g7S5YwCNWkgoOO7hmiEO9fBEDEbk72qRfksnm0idg4x0ffWLaYR3Jxs4V2nHLdjpkynvZcEEJtS\/m5kkfWsqWmOJymxI5GaHPNVbgKr85c78g8BihJ2dUV80pGK2fxsT5SzZZ25LdPeZiF5\/jqymFiptFv\/ViU4oYRiJJxsS1+1AA\/eblJ2jNS\/gQBZYQCpw2MTnnTTtgzYSa7hBSkPjj49V+9S5QNL6IUfbYgRhlCdoc9hE916vKsuYFcstNahoCrw11aEP6HlC8+npsBJBM\/FKw91dM\/YUsiHrC3prJTali1r6mJKQqkENWqH3Kkzw3vbmhTGgmxGhL8lu5UIYILaRxThT+F3SyTyv5mcPykKxtxxlYk4dtfccSqxKR1HGjkDWFfGi9aB757AT+LBneJv1FfOJP4++AlPWFlta5eLk6BCkUBfShIqH9Yb0iUf7ouhQ2jWErCivsJhJfmJF8Bu1Bj9jZQhD1s\/cEAbxAvqkoaoZGJ5lu4ZStB3G+JCOcWXVVRNJJbwvpS6R6eHq4fxU3ahHle5cUjc08Bnoi54i5\/GAR2NWIRX9yT0HZBWFFPL3DCMED\/2910MI90uQlsTmlnyY9WUCEtZXvPIYs\/yAluU4UZcbANVthJ7NleANEGHqgF1AO1SI82j5OQPFQKhtTSo4OwalXqf9Ie58VrBVM7CAgOwl+EPEEH6ShEbNQFFmcnnKXrvPJ3InYd1ZpfM8wVAfUjsx0ZO45k5jmYZZgs9z6fvpQEzUfc3pLHoBe0QnbcgARqOd+HgZwD8Ysq5kswZ+JmpD61tDQ9J2jc+49vJQeYp3d9gprIkpHd0jCE3xwuS6M1oYg4c9lE9jgHtvx2qU6g2EeWhtoBJL6ogfWkXnvnkYFNkRgaPqj1uSCwZd5Dmph7\/9zuc5ix+6u\/xWe5v6L3TUBo9zDN5nxZ\/JdpEdDNF9ys5nvMom4h23AJ82XBjXhm6AHZBcKimZRsS+loRlMHclovvzAuyDlm1k1FZT3UHpM89j4wcxaW5TDUCRycrAXHGtnQz2d42tZDSlAZiEBM4tKtf6YVnKj+1IdV5gFoRTUoTEC3yPW9\/U86SYn+oL8Sv0HdrXj\/nw\/FbH5IWR5JVXZbDrRfXvandcsTFS9frkssLW2Tik\/TkT\/jsawjAimoBFGAJhDcf00az1eA6DWKlcMm+fGaOhlBqHxv+2+TkVTH7\/f\/VKFz6N\/gzH85I++XPZ4ezT9ufc0605sprL7ZPup\/5NqAfGtprlh5WvX6EyYz6vmXS+UWJTfnC3TvBCQvFsEdLYclm8BEaIHfwM9VRdRgfgeHrcnZVb57j8+uWp7KL38sFSLSqChL8S7kHSLGQsbSnI7j7Eb9DcIGfRp+D+KSj6YRIabn9Mj0baueoRAXMmXtMEXMC4++POaedwEbCBEWG+m6+ZOn9ASAwtR5lBCpIaMZtHjRTOWoyPC\/4fPT+STQSWL7jqpAW+vcSVq95+cHaeyWrvkXCLpByeq2cI9aX6SUJd1LBb4kh5LjEbAg35v4QKRNFn5dmTCQyeR6LJ3kbwwQQFn7A86jx2OsgkWO6DqZlK1StlLtfEZULeJULSuw35gCm2nCyI0Pf0H9zSX\/+2qcG1HJmU44EiHlUJWGu3f\/tQHZIAirIe2kDuPduxHiY1SLcEtgVsNWg5xfvg86zcEOZaQ5Of+3MDbbvGo\/M+tMIYnxiLF8c8k2trrEie9Wrq7a4wFD\/Ltthpf77naSYyvejhSfc8bE6EykbQMhYiLsh2b1gUGc1vLF1qlBtif2YuRJ+qNYHuD3jAFxichyl6t2Cj+3TuoGDJ7t4lqpGgBupZnYIzWYgg8WqLbYWwM8vDc7fFIjD8ELpIhz0HJlinBXP8YB7vr\/meebp4uB5HqueeOr6u3T\/0UdMcG7emLIeKJE6dLNcBdxU6r+JwO3M4YGrrP9nMqEdV58+lgs7F+QH\/bz4Fm\/jC9P0NjcIa86A6S+\/Bz7brh8547lrTtl4jeCAdAcUu0uHNw7r\/pXCShjPolEodGdiE91BtYBRHnkgoYVxVWuO9HUj5CEHmmwJM65S6DMkPUpPK6OZ26LBbIsUBNlgDoNORfdGCz7PLQhk6D1s\/ju\/GNkibk0s2nEbMgTmAoYzm8ByJcZsDNQNbylQD22ggHLLnu1S5QzrkYt7g0FLXPV5cbzYWm2P4KNp8Jxq+Ou5NqamSugYTSFMGYjr8WYyD10nrzguZN7AAumjway041BZr0SCeTJ2uCWpqrGMDzol0kzgPC42VQ9HuGPrjYEfjsCXSr4BOG8c2BLtUCHaGMDye0EoDZMa4\/K9GM3LYJXKiVeJlZuDosQaZKBxjp0BTM5X3a0+I5ld4ZuMLIEzSSdOk27zDaKns3Pbdu9DIQ4R10+E+UbCc9TY06F+m3GmTWi1DTz2kKei4M9W\/KZrWgmr4URnE2dEDnuW9TH4NGxx48WVZGiwKF7YE0oeAKT\/v0MesQPviZit4c1Zp\/jBEp39+RUdGOD7EY97JQ\/M2Cs2K7fkqQKqDnS3wmXz5cMsRQLoSb+xAMaQ9UlEVD6oErhoCGzZv78Ve0Dv83RLY2VNYVigmpmebv7xjD91uCtE4e1MxMXDpGw39TnelLdiWLzeI3ZnXsq5ZAKynGy\/ZFSzOg3eu6p1yc3BKpsiSr70mF1qsYUixJ6S1HZhnYMBuAh4BUqwEZnSeMrRaPC9LTyU7qt+3oROG1dzrA+mDdliAyx8CR9HqUZIjuEPEKokoZA6QcHvGk+2Cnm6LZMEZrBBkoyAaqo0Szf80SwoQzemJ8LVzn8o\/sGDrC6nuS66MvM32fFzODjCsXcYUwAA\/2ZEIYmaBdZOr8gLsAyoX2yhdCAaT8j7sK96D7m7iK0h436IZdgFZiGqMe69ATRWgz+\/S37CfORxCPJWgZZeWd1ul0zord\/5AfQbAOelUL8rvwnC7w2Ne705FZ125gdBtr7auL0y5X2mo3edfqlqSehpKKKN6L45H4H9ZpKp2LSIaXy50+S5Wo6t1Ym3KZuCd69f+8DA2o5hhy8dRVTgbkEdTxAaivtVMDU61CWVjTv2jnfI\/FzqrMAHCgHpWru4F1XlDll6dh0EBaIuksSZSGZpsHd81eddsd0cQEe3GAgM4Kh3c83cMt+C0950bH2arcHQ5Y+EHpoj9eQ8UV3cJ77UswC9lgvZrqBHkXRXZns366mB3OmqO9Dn6jirg8FXiqCDDQ\/Ch3lnk8xs3v3UEHzwqokDeARo2OyHWr8Wc2ry+04jHwEb2xe4nAzWck66xsqZPIDi\/Jy\/TcxmeC6FI917ybOO8uE7\/TzBdvfZOU5wFFWyMA1JL73ICU711ZfpjG4Hyz+HpStdGMioG\/4zTuzdMYOOSAVsD8g+vKC6svWZ3ViWNc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