Internet
May 18, 2022
Brands like Gucci welcome digital capabilities with open arms, but the same cannot be said for others. Image courtesy of Gucci
By Nora Howe
As the topic of non-fungible tokens (NFTs) has permeated conversations from the dinner table to the boardroom, players in the luxury space have developed varied attitudes toward this fluctuating market.
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