Internet
May 18, 2022
Brands like Gucci welcome digital capabilities with open arms, but the same cannot be said for others. Image courtesy of Gucci
By Nora Howe
As the topic of non-fungible tokens (NFTs) has permeated conversations from the dinner table to the boardroom, players in the luxury space have developed varied attitudes toward this fluctuating market.
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exJQTQiE5PJusjX+eKaPhmGUXu5680NlyEmZHJxyKxkQjagWPT+JWEj5P\/vLeQQ0Pcx6NJSboZtM8WvDAGGROSRNmcd7nsHbInph\/Dx9VJFooHXJ\/ehkzAnRiA9FzrUiCjB1PumdJkm+jZzfyECKWTr\/F2htyN9CuAq9GlmX2dKDgfQwWB3IIkLgr5oQloN4oxZCb48dxSc75FnQLaLwXlAiUnf1eDHs0p6Gwfx51dZodRNMuhFwyZW6sNuwGl4z9Cm7L\/i\/UabKBYB9YcuDV9nHlAxJ9NQJdlXJanaYyBRKcRxVeVV6+CJtmBXFa0eX0GCbW8ilxsdP82homW5g6hN1xrp7EDeP4OrSr+Sjke5922X\/R5XwvcYCRfaLxSe56ahEgY1FSauGEAMEdGTT3HniI2l1ZgagNxychwbw9o+GJqF9N\/bDYjsaDxsCtrmRWjQosefN4o3JLN4C+Ars+r945h9ft\/950uzla9lWVuZgRBbqd3HSjoTme2fqj4Vq03TYx4Gj6FSjWZwnCz1ixhhYWOnekGn+DjOtjIbi6PVqK7gWDnldajukH+ymKaoR4Ukmtmy1WWfHqhC3rU\/\/v9EWWz+6Rg9vnkADNR9ohCGY\/dKL+\/yWqMbDEx1fftBjdvOnQZ5SpnFs1\/pDdvZoEZT9VPtHSQc1nbChU4hTpo+LM0z9Ik\/X3v5DuWFltprHBd6UaCuJG5ipKMvIq6KacGRtdFqRL1cULsHW74lgXGMkJ9Nenb\/gDlSXpRN3oG63K9bD4DSDmlzyJYUZolhV+OGrFxA9S9nkCZoDpEPuJSit297N0J9P0LRySy452DoYPcnGsIOeMRqnNWlya1l9RZH+M1\/7Z+TxEhAN1g+PJ2F7r8zoqHQ8tbBH5WkqQZiyXiE9ax1hAlAdxsJV3hymc9jXZ8ipl5\/GlAubLmzjudmD\/MBk17cS464gkUhuydJQieZPGZRrFQ83xCfrkqaADVzzwil0LP6mBkpqI\/PJpoA9kMOnYEn9pXKnV5UXX85N\/XF32T3ksp1ZDA\/Q5Lz82g8EpR7NLr02YzIgs2ACU+K2\/\/Y+ZRysNHU8cc3lV0RxJcY3riBl+i\/e5qUqHRfSJObC+jUG+i34y8kYoxmA4YoEgZJ9y5pqNB\/IqBIMSdofbfX4PIAvyaSaKCfITftTnUBXdaM5oh+NI0MGsA7bbXXSTmDat0HN8KzJOTZxBmbp6ltcMSuVrGnuhGokps7AuAsURUy+MH3SO7SU+Mxay44cY2QKRTiw8DkxuVbsQbWaddh3O9WUsHLpn78QbPjNMNjDQZUvqLoR3\/d5LCKewqQDlXyhyIW9huD5KJUqC2aCOdpYOB986lsVWJ2BjgyUl1WiDSZYz3DyZvtrzNJ9IZKRvR4inTSslFGRt7azn3p+kDuHWBjnwvDLnU+yToz5bZVDuPacuwLCuavJ8vi5B2aRhcIEFucwwHB+NOsb\/+kZHeJiTofJnrIE\/yza9mlUdSmIu9ORk9S9mf+qT7n2xPjXihdBwQwxRhIXjjR4BDlnVnpvhVot0OevIRNxaentUm0jnddwTs8+l0Gzkun28UIcr6ItyUZ8rSY0+ewBgeTy9bga+ywIvr1x9ACkewGTtYepg93KJ4HKHG3OVBcVBkYF5503zb07a2tuwLadHbn2VfEjYN6v4zfGkn2j+y70EzfqkirA59j6U8mfxkwSkcteabY0RBUPSPAeDT8zhMl6XxkTgHMzIwHB4TltV2q9qyfSeZ3t\/DAByQVzqOsN0jDkpQukI4CljyyPb08LUMd5j02xTwQpLbqytJ7EqYVmL1Wg2+lHo468AwtUEr48IwUze62xfWkIUe5m\/HZQSjl+YhHYFKe8nkIRc3cx8VKABP0MMDCS\/q\/Dlzwh29aiPIDff0UmH+d8bqjUvm\/A78uaD634e7iYCQoXVGENvR07IElkX9FTUYFwwFNLzhh\/nsVpsbpO6jX7j4Aj8\/QTr73hxE71qF1VtEQOpq6EzCJEb8lZ3G3z5PaPZB\/6rKFO4eYV3gp5F3ioXY2efdyBc\/\/T1TcMhwoIyeTVUxnIu8jfbuZkoQ6EhI+vD6DuVwwtYo8zA8XdmEsmDLXfEt7+cMF+ZFV6vE7\/pLs5MFQFNKp\/YDUddwIpO3kbzXU497edKE2N9ywudxsJttgYQKWN+hNT6WD9CW3CpflwcqzvpdH9dobJAyzZEjrUIysV5wnA9Oybg3bbySxnxzw\/vABxSpPG+nP3WxQQsZ2OtmwZcztkQZBwVufUY227sewBWZzHq1d9AHXl1CloXpcwF5NBgCxSbwOLaeCLnTgdayzdTJumJ2oTOI18IMVDiAKNwABxCYnxhZ4SGunzuTYN7FCupyjhGxN0LN7N\/NKW9KwdAceJWIEtU6CJ+bLVgiE+5pFJMtxrxWcz79sX7D7A0SzvlbGStI6LLhyguvhfCP0gl3gHxKqQDOZ6Vyyj\/VSSc1oI9BdmwvnUm9IiWImCnYHF7nRgBDRllPsbjUN5roq9r0ze+xF\/3pYEGoiHE8qJtdVCnldXyCt93iNb19HnSnzLsPSXscBFjgMBMcUJ3OoHfxNIoGUkZOeQP\/HBvhj\/+qCi0DuOkV+K9Pz7bgByA63l66dK6gaTjQgSGO0vv3w9gqDXMXyOLhTosHqUE8fzEIkeDzQo4aGUzxYr4tKeKulCrcBZiXZ\/UeIK8k+zOYSsDJeS6Q4e7f47OOLtNjajXtI7borT4MMlPrsmAQlAymyooOaGtNhaJ7HIEVq0iov39R\/5A\/acinNDkyh4mu3ZWkTG7fdeSipIBMo19jpzPlKdg5IR7JrXet+rgmAj6B6avvKdm8tze1KZQU6VuMxpoy4mdmbY3l0wgR0cpcj1Xj\/YJPOUDhVy1I+F9Q4YZ0RXVq32wAqrPnycq6mMsk07K9XP7GLJ0riotAoCcSPiI03izbuPQlCQduNLq3qge7\/xBrR43YZfE\/UEzlG8zkaLz7PFYBuAwnrC7PL\/2zNSqbqjrxSwKUtKT+xirOeZirawOMeGvYFC4s+TQfYBo5Oe3icWYkwZL3\/EZcJyLdpqdYf+lXoI6xmK9XUa1Mbu56Nt37u88X13l\/GKp8PKQwwz+LARLZWhIHcCimN6WMjwLtZktxGXQXh8RHcCmbUNlYESiu\/NJa8B0kcFh5s40GSxGuD7tn93YdKL6yhnxziKf8rKpE6UaRkKbWLxJZbwCw2\/jMr7HbuImH5lBKHk2d88A7VV4ZzcypS89hYeA2AsoF2je9N5wqnENEyAbUFNXWkVOiL4HANnN1SEnYyDbS2xkqkeOEViSM2OSNE891FjgfCjIdpgxlJe2ejDWg31dMK9qhJhnrzoJcJ1c13kmH6zzTpFX7q72CqSIhloGgn6+MPP0hG6vMUWeNMYu5e3BIMyD52NhdVnQBgPSvxk3eIlJ2iN1NS2qGNNVeJtdJ8HFpUbmNv2Zxj+RYhIftVaRFGOiMnjqXIjfWXpHa1YnZsAxY44WJSWI\/Le1HyqxH1IvbpPSYpCvBkIcqIx1KPI9IJtJy+xXiMfkWW8D1E7HVJkAVNqWyzb6hHXLqCLovSqxzC3hgr+j6VPIef00Wwmhfu\/2qAHjh8JJ5MWwJ8gcRyWGlSDBEWM8Gy5YTLwVWsxIPT1Gp5IaKaqKQ8umoX+onAIYV3lDcHpmcJ\/R0qS4cH02LVH2cXwAw50Hsiy1qnM9+2eVrVKb4kO8CdxGZGBB2PJuva76iAm5cd18cmwZhOB2pnHMWSoYQRs4OuWLiQti9QIf2DQGVQZSh9qO6KSJo6iCJnK4u624q9alTzIzZRsdJxPZMDCmDv+eFkVI5w0lDYdM31zCFi1qqenjlliGs9TOQ0TF\/z43L9xE1c+mLwBClrlveDms6KawCEqWl50KMctdC6evZa4oV\/dqRCfs1zulcBtoL3+uBdZLMwDw0AtcC5ZkduY8MyLQ7UQO2iG75bhquGBSmjp6O0+icFAkqD5vmw4UspTKwqndL1LKKoZcPZMaA25Ii54sZnJsh+lr46CAEDmjd4CM+8IyD0Nx\/GCACNG\/6PHcmY7KZmWdDPCjlhuBX\/3+llQ205tIf+0p4SVp7R0lqxEf+neAAZ8qcwpDCkHsnT4h5W8wHY5gKtOwrmRV7gIV3LIFe1zMybhoLD\/xkiJImSlnnVbyvkRgnfr1qw9V3G3\/pLID\/haoHc0FatKb3PC57RNtl+zl2PDlIUo+EF7EAX+YeRx9siPpzfPU37nYFHX1Iztg4B+Y3tUJ56ZuDHXcDSMY2LQnTLPunRd8gBGhwKxuqUQ8riRGuzXTaSMXZ0gizAgv0jHxygQwcgEJjNja1KpPuEpRo+mm\/H4ni7mgA7qa9VrseFw2kp4DWFX0dARQgMgeMMBttKhf8fztvCMaLQeyCGHjb8Exrr8gRecDt3sa90bRQWrwIsK2OQmHpKE6\/DO8zllCmkYq+k+oN1dyqRogoDvD4ya\/8ZNwFIQn6aEz7dyzVHAn0+pUEtnMnxoOW6rCm97FU9cX8iFA4M5tY7Tnx+Vq8\/zPAMiZTzGwuk+m7c2yArlblgCIadSv2V2jY+419neN70OLM4uOqbjuDY0Zn804zCJ+jXtJpPYlI9jBflQlRhwlzRNdKqo0qQbnEz+V+DFFvdU+2jsZmsv4nyN9VWDkjvxEgTOhwm+5vth9w9wM\/0N6sgxURY3t4ydDsskqhlqwdLp0114KhSR4yJ+ChGZ+FZSkat\/cb\/8RW2p5FyvTQ9Y6dBbTRHCGjgcY0+00E5yyxuazpMS1+5bx+TY7qKQR2OfEwhaRAi+dpRmlMZicy1pQiWThRH1ZJoyWiUAeJ3v2uYyD5RJaw3j4amkDyuVAN55PPiYGsh2spo7MDzcKJjo7uT6gK26Gz78sMe\/9MgcnrYE8+krUJvxyKSB6OBLtME7+\/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