Internet
April 29, 2011
By Rachel Lamb
Twitter is often used as a forum where brands can communicate with consumers to inform them of special deals, in-store events and online exclusives. But does it actually do its job – drive sales to retail and online locations?
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","iv":"6cfa8c4c47da723ee102183199808aa3","s":"ac1748bea3387ddf"}
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