Internet
April 29, 2011
By Rachel Lamb
Twitter is often used as a forum where brands can communicate with consumers to inform them of special deals, in-store events and online exclusives. But does it actually do its job – drive sales to retail and online locations?
{"ct":"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","iv":"dd42ec84b73523f0aad99f421c1dbd6e","s":"cb2d3b0fa70a99cf"}
Share your thoughts. Click here