Internet
April 29, 2011
By Rachel Lamb
Twitter is often used as a forum where brands can communicate with consumers to inform them of special deals, in-store events and online exclusives. But does it actually do its job – drive sales to retail and online locations?
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","iv":"a0245e698165cb8c02f44f5ff30823ba","s":"3bbbecbe95e37ac1"}
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