Internet
April 29, 2011
By Rachel Lamb
Twitter is often used as a forum where brands can communicate with consumers to inform them of special deals, in-store events and online exclusives. But does it actually do its job – drive sales to retail and online locations?
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","iv":"68f3643a4fd5212280f5fc9c19755c0b","s":"3ac0422158e1861f"}
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