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Retail

Is virtual styling an effective way to sell luxury fashion?

November 6, 2019

Chiara Ferragni poses with her YooxMirror avatar. Image credit: Yoox

 

By Sarah Jones

As digitally driven millennials and Gen Zers become a greater force in the luxury business, labels and retailers are letting consumers virtually get dressed in high-fashion.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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