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Retail

Is virtual styling an effective way to sell luxury fashion?

November 6, 2019

Chiara Ferragni poses with her YooxMirror avatar. Image credit: Yoox

 

By Sarah Jones

As digitally driven millennials and Gen Zers become a greater force in the luxury business, labels and retailers are letting consumers virtually get dressed in high-fashion.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Matches plots second act under new ownership
  9. Coty earns ‘A’ score from CDP
  10. Kering loops France’s Ardian into Fifth Avenue investment
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