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Retail

Is virtual styling an effective way to sell luxury fashion?

November 6, 2019

Chiara Ferragni poses with her YooxMirror avatar. Image credit: Yoox

 

By Sarah Jones

As digitally driven millennials and Gen Zers become a greater force in the luxury business, labels and retailers are letting consumers virtually get dressed in high-fashion.

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  1. Moschino allows consumers to shop the runway during live-stream
  2. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  3. Kering, in transparency move, goes for 100pc traceable organic cotton
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Introducing Luxury Women to Watch 2023
  7. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  8. Balmain Beauty presents first prestige fragrance
  9. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  10. Julien's Auctions to sell archival looks from actress Gwyneth Paltrow
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