Marketing
September 28, 2016
Promotional image for Bloomingdale's sweepstakes
By Brielle Jaekel
NEW YORK – A DAC Group executive at the MMA SM2 Innovation Summit 2016 explained that marketers must back up efforts detailed within marketing content at the local level.
{"ct":"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","iv":"1d65db12d757cf2288bdfa8fdec0aded","s":"34c37c6b1947e98f"}
Share your thoughts. Click here