Marketing
September 28, 2016
Promotional image for Bloomingdale's sweepstakes
By Brielle Jaekel
NEW YORK – A DAC Group executive at the MMA SM2 Innovation Summit 2016 explained that marketers must back up efforts detailed within marketing content at the local level.
{"ct":"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","iv":"913615df2381eab335edd3ef25aef49d","s":"c552780cf61c8aec"}
Share your thoughts. Click here