Marketing
January 18, 2018
WeChat becomes vital in connecting to consumers across the globe as conversation commerce grows. Image credit: Longchamp
By Brielle Jaekel
NEW YORK — As emotional decision-making continues to uproot the retail industry, conversational commerce will become a major tool in retailers' arsenal this year.
{"ct":"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","iv":"0c9760467367e4ba402c7652d9a74cef","s":"7dfb670e3680c52b"}
Share your thoughts. Click here