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Fragrance and personal care

Italian craftsmanship, positioning will keep I-beauty brands competitive

July 26, 2019

Beauty Made in Italy is run by the Italian Trade Commission. Image credit: Beauty Made in Italy

 

By Brielle Jaekel

NEW YORK – Despite the impressive and speedy growth of Korean beauty, experts agree that Italian brands will not be pushed out thanks to their commitment to quality.

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  1. Audemars Piguet collaborates with American singer John Mayer
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  3. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  4. Luxury Unfiltered: Brand stories are the secret to creating desirability
  5. 'Writing royalty': Montblanc celebrates Meisterstück’s centennial
  6. 2019 luxury spend expected to grow highest in UK
  7. Consumers prefer ‘new signs of success’ over traditional shows of status: report
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