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Apparel and accessories

Italy’s Loro Piana gets giddy on its feet with new Rare Walk Instagram campaign

May 29, 2020

Loro Piana gets spring in its step with campaign for Summer Walk moccasins. Image credit: Loro Piana Loro Piana gets spring in its step with campaign for Summer Walk moccasins. Image credit: Loro Piana

 

By Luxury Daily News Service

Italian fashion and leather goods maker Loro Piana has run the second installment of its Rare Walk social media campaign capturing the verve and energy of dancers wearing its summer moccasins.

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  1. Burberry turns to CGI tech for reality-to-fantasy campaign for TB Summer Monogram collection
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  3. Porsche Design, matching bespoke capability for cars, to enable 1.5M design options for wristwatches
  4. Will daigou help brands survive COVID-19?
  5. Tiffany commits extra $2M to COVID-19 recovery with Tiffany Infinite Strength campaign
  6. Media could have more important impact on luxury business: Launchmetrics
  7. Combined net worth of billionaires up by $796B to $7.6 trillion in 2019
  8. French jeweler Boucheron, with “For Better and For Worse” podcast series, launches episodes on the Marlboroughs and Curzons
  9. The pandemic recession demands a digital response
  10. How PR can help you salvage the second half of 2020
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