Jewelry
May 25, 2018
IWC takes to VR for interactive journey through the desert. Image credit: IWC.
By Brielle Jaekel
Swiss watchmaker IWC Schaffhausen is aiming to position itself as a pioneer in luxury marketing by rolling out a unique strategy in regards to virtual reality and digital film.
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","iv":"29387770f9ae3fe4e5ed231bc43fd074","s":"f5a5f607fd3ccccc"}
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