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Jan. 17, 2026
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Watches and jewelry

IWC Schaffhausen celebrates star power, celebrity partnership in London

July 18, 2024

Mr. Hamilton is reportedly attending the 2024 Olympic Games, which begin in Paris on July 26, to support his friend friend British athlete Miles Chamley-Watson, who is representing the Team USA fencing team. Image credit: IWC Schaffhausen British driver Lewis Hamilton, a brand ambassador since 2013, reflects on his 30-year career in digital content from IWC Schaffhausen. Image credit: IWC Schaffhausen

 

By Emily Iris Degn for Luxury Daily News Service

Swiss watchmaker IWC Schaffhausen is engaging a Formula One titleholder after more than a decade of collaboration.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
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  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Ralph Lauren seats new board member
  5. Patrón takes over as official tequila sponsor of Grammy Awards
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. Rolex Testimonees grace brand-first docuseries
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  9. Richemont reports strong holiday quarter, sales up 11pc
  10. Marriott’s Luxury Group signs on as partner of US SailGP Team
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