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IWC Schaffhausen renews Formula 1 partnership with limited-edition watches

October 24, 2014

Lewis Hamilton's watch Lewis Hamilton's watch

 

By Nancy Buckley

Swiss watchmaker IWC Schaffhausen is optimizing its Formula One partnership by creating a campaign around the Mercedes AMG Petronas Formula One Team.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
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