Mobile
July 17, 2013
By Jen King
Swiss watchmaker IWC Schaffhausen is encouraging timepiece enthusiasts to join the conversation through the use of branded hashtags in a new campaign on mobile image-sharing application Instagram.
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","iv":"e4b7b56983881dbb25ae34ef319df01c","s":"6edfd022083a4f34"}
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