Mobile
July 17, 2013
By Jen King
Swiss watchmaker IWC Schaffhausen is encouraging timepiece enthusiasts to join the conversation through the use of branded hashtags in a new campaign on mobile image-sharing application Instagram.
{"ct":"m5jG1BeMADQHwZv5b4C0mcw5o2dhBqLqD0N+sSL72UBLAFmOJ0lygBsXKhohjrY+YYXjFv7KDMonkDHw62vWdrV31xYB4hns9IaBfS7GlXLdwp6zJc3nS1hMU098zMb38hyqVNo7dOCdVoPDxaHfSI+ZSX\/2YUw\/jEsnlNYTWi5a6Qgjkj1FyZ5M5Z1Rkju\/XxW3W6XSzxr2sZYbQVplMGqKXvKNsWHnyibuGBSgl11QuHAMZ2YJzukP8OYzwY7\/jLqRwTR1nuHOCw\/haQCN5G11x9dt5SpJXYPxQ2pQYkDqjKsWCeMwi3Xs5qxd2J4XgrwMxn4IT8vwGJLPSGVjE3FwO3M\/8714I0qdQEJ+od3kl+Lzxxh9syQFzX0MiNLjvmDuo6Zw\/fqLMwvWXhEzoHCGDeQcq8W0dwKyk9s5Vvbwrk8WmQ27gLSa629Ab1kQze\/DqxizKAVp9lpy9c+0vT6rNwQLWMOIHHZTs0BuB48Q7wYZZA5IrMibdFalEmNUx530RGPwiua+OWu3QA8XJY35H5iWkWMQzkFMQlnQ03S3uSGqhoO8E0bnXxKbfRwqLCrBvBBK0rYwM4hXMroDT0ukQCpBMdBxqVIBg+keMYbl1ao9fMCh4zK41ohrQvMZSsAiIly8W4V8gAqhx6nMCOXBN8ItNRCB76ph9z4UNGT2KCvcbsM2IU3ACNsviOz5CJx8zeFXcGRHAR7u9jPsFCimceVkAvI1sKo0h0V4jmZtF5qlep61YLDESv8nsKvOgkYbSmaPoiVxJf+3JcOdLcw+5anktuzG5nGsCcwY4\/LEfQJAhcFFDboPpbJJxdiK6OC7h6sJx+MU9J6ZEO\/pvsXK3DquZUqf9yWEboJNmYjJnjkdukobWbtWRIUry4KfBr5oroYYMJk9EmRkIsogDYGC\/4BeqTZ7sWFGvs9l6sdapjN1d1dW8O4Rn0prUTJVjwUCw4tcdn8xfhV2JCNx1fXUhTxYQE5diL7qN0N6yrNrhjIxBfWqno4GHnR\/VDFoNEljyDbLgpLIcdw7Y3d08bwOCOg8BjYXf5MhLQLvSZRVmODRy2yxLjQGFyJsBgz50bmETa6zKA3IBX\/IGQyEyxSaWCTCeNSnd8g3luTrwS00xcEwtuiZW2q9BFNnPLRzlcPpVAQTRLh6In32jZM5Ir9dz8AJ1H9CWAOAiN1Q7SPGy9zMy2qnAjcMuemx7V5MowIAPNpV9TOO4S+oQCyBQr7DuiGdHgzAZnLP2WqY66B4YJqIFMD4j\/04g2roT82h7ZoZGCmPknb7ZjkM2Stph+OqsMkp8ulpLwkhnV9naJUP2DNjh16c\/Cs9NqAY5E5kjKGY4EdcIh4Ly8GkUJ54ZT7OIeGiM0ONc+5pYUQNL9YCdO68b9+rjrn5pePdXe\/3yn++HGEGHYNp\/dHna2EQyh7pe2JfZlgxPceVrOm2qICyS5PemZvEtPX8IEi4VyZ8oo0Rs0qOfv44m7S4oS9KEaBRTK17uVTf2Ngu6leIpjt5rDfy9OTM2FEGCuvgeXBC7G6Za6IeqPp1MIqUDcw8RdISvZEY7sEKHvNScXFTmaQQJhRC77MJSY\/qyrxfsntX1V4TkVeEmEYye+M3rIQmkkbzoz7jkt+4rXo\/TcpDRp95ipZvfWPkK+9u\/8daDhQYpc2AlPT8cbqSIjGAljNS4PiqB7IgjdcXpN8nM\/KOHk7rZjnG7d\/6Dn+KTW+IvcE\/eXxi1wt2ERIbJ\/hXF2\/jJTYwT6loS5b8GrbSIRl0hmtsYzhTuZf6yAT9+V9UqcN4fqvaMm0izqzThYMdBBu\/pMMzI8gTvXe29Eqbyra4426\/wIw7cdcu8yNi8jLZjpoI+04TxUKlNYJ\/0eh+dEMB3eQmT2mKLn0FCrXz1xEUAtbZ81sQBN0kZM8Ui4QbZy8mk+Jv8kzANyp7eEm0drsSc1FAafMnxgYBy1xWvj\/\/q379NfIh20PzGFKCa2WeeIMgki\/dDEwoslNQYE8AJ8OAFd4peiYCgUAedQw14KL7ot7k0tB62K9LQP3TqE9OEAD3eZDl7brxzDAFL7Nm7uexFsd43wP5eDU\/2uokFFYL7OVVQxL7G9fedAJXwWuqecSb0WBvz9LdKqh9h8HkMTczfqoYMkeJ5KefSIRIbQVUwxSIwOAcIoPHv\/2dPbXAV+v27vWW35a3A8pyQMZq4rangDxln\/klCaSKWdHZwq2mKXK6S2hUqnRGwIH2BHspV3dTMvhuRa63H05yzbyKPomxJLwPTN35mdJ8IJONTr36AjColsCeglx5L3HEVBBKKvP3acumb7YYkFzIDbv9k9Q1pEuDFyWm9xPIXxQIsCPqAgfcJo8v9CdeUWmVo+JBysKZuqmqC5xoVEliDHx6\/xa78MLsYdF\/0nMPKqYCpRhwj1BTUEfcNStncVMMy54pR6\/Ottge7cLtLJKvMNQNoq+s\/FEePiUwmT+UvR60jAvgVeCcSVcf1DwXAlZKgbJV4edg60F0xuRRh2JDZCJrlufBYJ2bugKZ6ulFmgP\/ubATKKAnuw1OzuXRpr9TQsAq6K2JJ76LJF6mTSp2qxnAZlrX3JSuF4U3GSk3pkh+vi7uQW8gKuFGcto74s0lajrUNV9\/iFXZGXEK9d4FZ4UqtMCNVbRS4d0x3t6g7a2ixzaIEc9rhU3ynU7sribkfn\/cL7bGwgjbL8JNBJHxunXpR1Vrz657KfcVFIV6OmjEFeo56Uh+mdUTi7I97sCRk1brn5janfVd0emgffAru\/bXcXpTsX5mLLG1860mkFWhIVqTaO2RJvAV6yURUCnNotQYIRsCFiaRecUJ3BggZ8FRHtcGmtsU2w80q6wfM0cHAZ975PTOin9dP385towCz03hgmrZuwAStB2oD0nVvOG6ovL4PIDdvPKO\/VLTjcAn7uaTmzGuX\/5dm9YdADlmT+9B7Das5rRmFGxo5eX5pe6MOvmwxWYCoQYdbV29hXN\/4A7OaG+8UL2\/qLXj5IaqXwT9SFKqkvc4+yvbCSNPi8Szom+jRgfV55NmxLjvxxrhKsziRv2FrY34u\/\/ftOGSWKjFAM1Q+l86Daiu\/IO99Tei7\/5RmkDRq37VeY9c6UcrE4nqrDCJmV9k21S6DtQgCoZM\/piwP6+EbvV19vlTyH8E1Cq3U\/LwZfnFES5wBXv6Lwo1TrLM0Bb0rCItDl0ZQ\/XixdccPdI8+GD\/GesMH2sc9eBRVqM3RjnNEaJg4lvFJKxk5kDLMljCL82QHGJ7ngRlX3XrB0rN8URPBFp0+twGKJq1kiHXKjksCh2OIACnDNGzkY7dLGy3mDAR\/7B8mOj7Yu859fxrgHxgGJk2N6hCYd5OATdlM7sfVJwmyRj\/\/jrWz9fHjaitxiRwVhmAgcb9\/5QXiYOB4K5hJuYaxeEZwei1Xk6odHnJ44Kx2saV848swFolxGZNDjacHoGxgan3SqOQaYSXCA1JmqA2COClz6U6PHGZaJR3UhNbJehzRJVhh9UAMDYhP1TSmMjxkDLt+1QBl2cvmrP\/sSegzCydrL+pADWVsumqarg9tRLCuk2aDjSdoTQwkjvGf7Qki82OwLx2p9GX5xZrJbEYks1NyRS7XZoVXzmjYx5y2YhBjL8PZ9HvC8fyjGGlBX0qdXc4LwwOg+Gif3sJcv9RE+PLAC9eh9Jp1ZGnhrf3Mfpj12PljhTcCP6S6\/c6UopO\/fs74KOGTyb0Gj8pTrl96mYHcrUAneVKxbbb2jIb03rJRinDDhOhCMwuIpqdZlruKFWoiEBziSz5ddYHoJjAZbeqXu7SIweu8uKyhehQcJdZg6UCRZAy8c9BzfTaMAVjr7g8qvu9\/W2jaFQ\/PhDinPKV9OnYT3GfBA5Npf\/uvR8uTHTEeG4xZvX7L9yQjIDpvujoSx7ZNGNLJRbZgFAlqFYPLqesUgGkTWGayU1imGMIA1GUI14dY8ixC1dKQidVkfn6fJFbgQGPC57mGQjvrcG236e1I3Ruv7sPjm9y7JTYhIWCJM\/6e7aPDTwDkF0v9LIcVBLn4NJ97Ma8P4T3sPIPT51BkwDRM1\/aNtWXUvwlk00SehjKoqQIzbY6jeFs6s5zO5uY\/+mhTR4wQv9XVH7n0\/0hZFIDUthpjdhJTCdnGbxQU+VCZKCp3nlS49S6XqEFKzhJhHuhnNRItxdKmpo3YkhwwveFigTEax3pP7XWZebooJUr2WDjJLwXMyNQzLmgzajEYOgiJx8qgPhxBpWLJJYT0mCuopNlstnchnVWT98xApZvqNEDIfHc5gKCsVBcF5QQ1O6XUetDxReDxf3CQxknOUtqgvuxlYSpxtsYXcBXCSUrujwtnknDr1WCmQOSE5q4q6mOtkd7KxVXcWKu9Q73Z9FBVG2PwJPoGbGv6fMahSNAXTj\/dM936+kuKOFojGdp3RKJtVbKGRIfMNNTCtwSr\/fK8la33KZkv8QeYl413TFJofxEdOrqxQKDf2oyRSuVll9sRSXFPXRNpooJ8pAGKWTkDDg8z8DksBkYcdSwEVXJ5YLiqKOiaH3iZhsM+j\/FNJ1R+QvS2cvXZH\/UwkhbXc8hIaXrL2CbS9tUC7cda0IrLxq6gLDkVHEWWN6Rbr1ldHCBklnGjyTC2mUZTSz3sCXkglEID7zwhGpEKkf79zpLmZ7yCiAN+io9yWhOJMTWyKXMoWT92sFUOJsQfFRtgYdh8HuaroPruPYAYPapsT8ja9VzlFljRCB1EvrJuEivgr10+Srr2nM5gw2aPnQm94fd\/GZhLC\/ay0Pr3ufnA4elsjzHTfDvUCEI16AiKeZuLFLE2dxGOZ5QBWyEEKuow0yiylwyfVtMsWxxTJtAJBqmOzK6xUAsvFbF2gGPZIRMNUWKELlKW1adSyVKno4ScV2RxTTAfLFPK7DLarE0DOvGOu2rqz9fGm+vjBZcnRhtYxg4OUYhSQDfJV9gRQwtbxL4WbHxRA46ERGGC9qMA6WtDpZYI9ZOShCgk0SmTu+6rOlgOMtdz9y+xhv198LoDJWNMpi4tdmAO\/f8B8sgVrzujWx48JrpdpA1H2gIjquKS5JL1oxOgpF3bs2MWV+GuvWx5UlxgmukwSIXfYbfFe1+6FcHelztYQprCTsU\/B9qYo6pTBjjxIFGMVeHFVCBOtFXYYcuKgzYrWHtcT5xZkProG3dBPovC\/sdOPm\/qbaVp\/jwoquBh8bu39cImU293fn\/ucfe5mF3CX73\/urDekMlPZV77I7MmwuG6NEI6v6G4HWKmkKd8BvWlXyjPZw7AVnJfXkrubCLvlnofP0MEfzd8jSrAbQfry\/OP97KuSxii4CU7\/Pmiu8xMGx1U754h+JAZjjsdAX\/vAmGAo\/ndR8pjuY9sAI8HyP1V5jb6Y+RaWqnqfHqtujKTZrYntp+OUMWZmhCr5SLxnBRIS24ERoTqNra2RtTwCIEf56VudnxgjNzeCGPSLlJfXBantE7SJvzlrsmtB9oadJUb3PVt3NETlc78nyxxUYgHzRAjI\/Pq5WuJdE1oCz48DviKUIHUoPjcD0V+dYd4kN\/wGYXLsmcJqYkqlP6vfdO+1zRTiD2h7wFtxGO4+OlSjs63JHRY\/RVzr4Q\/eLl\/oexA9PReBqPBpMFnaL+tkfNFj\/wstFQXDimhBVGoTB\/DNBfoFcIojQ\/mb0b+RY0phASlIEMNvj5hep5k0DU\/fEaCwq1T4j7jPzOtLn17M7EW1jVekJbs5zqKY3fkaVu6hiQn0dD7NoXLN+Nf5rB0Mo6pDWf+NYY0pR+xl4GZ6nSI1HXnnxzYxAyVdFo\/TaxlOinNjLuqYtrvrXJOx0TgiVvpx\/YKFWl7YU8cm1zmaNxoFPOKoWp0Zn6KPHQfIW6kPEBMvxCDycXiblSj7do1Vg7pX1h\/bj3M2\/KSz5\/aDqrV\/YZ3rSJMsxykgnMldXT81Gtp2csKOBF+jHa+T6Yho8PzdbgTcERc7hBL004s7riGTs+mJIMUGw7Mfp0vG\/vUYo\/UPVfonLaHGqP46bPcbTbIaDDFbOrapP+IexP\/GHLuGScYP8nG9iiv7jiq\/rH7o1gZDYdn\/N+dZuDd5DuKK3h2Wksf7\/cDogpzBiu7TUwWpmTM4EFCy1yr\/JsFg2zVLDwBPRsssrCUGw3i9nRCy6rqaNoQPgy7mYr72CpvToqaOS54kNJsB+KO72SlTgVHVmAIMOsMGrQqAJubV+DI5rUVde2xnPJJKPmXoL0FfUffZY5awdx8XwQ22rH2yh+i7F44UPfRLa3u+NN5d64oqDEjvPRUtHTgBKinVG+pkgV+F0ZD67vjimVhPvwJAmbzS5pnVX8hbUl84pEbsbR+49h33W4f2Vu\/fKGP4bVx\/dkpQRBraSeLge8jYQObNkohvb8o91vZT7KLqrbbdE0wOy0CzXEXETvUZOFk8Gbqv\/r0dn3BTMThLwkLqKkZuc0e7+F\/yFmSrFoqzNzMdP25UUbYrxyvCPuR2dDLY493e7c4oyTlbpp4tCM8HngC392graCDkHDz2hJ8EBGKWwIXJcAK1zSgFol3\/BdcrKLfqUb7n9slyfihRRoYPkU7dLTlJvMibeDBtBVuUvx9r+FS22amluHjwHwUrR+UzKjHzi41I7D+xRYq16sjaec4DdIOeWel\/1pJeK6CDjjpmjyM3tgZfUf6Trrp05USvs3ieGpmlH4L4B+SBtbdXpAHcSA1M3l41yYBO3gLyR8D+OzQJH7mhPaObpk2MLXmwRYRxSz0YKw451HMfbRawRow9wPSgt+OphhU4EKgcz8XIoZAke73\/3ZenRGkgm5gQ0PYdwe84XTi9NgXDPY0n3pOVCc2+04bvdj6Ok6I7iryE2x1b5QW84Lh5Xf87By85VnP8eQ\/yp7JkohR6PV712wJGuIM7CloGzCh28odGT82t4Y\/50eCjN6Z5+ULbn\/O766BqC7DWG+lyH\/ykoXD0YmuMhSyYO4kj0CSV+eBSHVYAfCcaOkb8JdWErqISV3n3WMzLPUfr14DyiYmT6m8bFLsRdIyxdmlwG3YSw5emKi+ZG7399Dh6lBQgvt4g+FF0i537TQ2ipHJY7D1nHWPikGdtxt3Ib2sbwmws8rQEfxKOAsBnX\/Y6epJbcA5wuTMG0xtiX8AtJioeR\/nyRj5tXw18SclOl75Bdp9y5IoB0ZnBBXmy\/tsIjr3\/+GrXwqOSG7LY2BMlEeGamREz4RVeQ6wBhs1dhE0l849gEU+xfcpU9omLPF4WPxcAW5PyrUZ02Fj9+btG5qWYiDxrAWImu7sJnsY388nc5N8wTwFaybDbgJeKximAD2VuOEcHxhVnv5fiuAWbTkCkarZOpKeFEkRR4evDy6QsgkeAj9OMOWqI+n31o5NrO0VORq++oln1d0LUxluPsKx9zz5H6WWE36b5x1cBDyXhYHbLfLHhJEG90CWVjK\/merJrlPLxSuEsyaiEwNoigpkLlVdgkkdbZaCacoRMqpCHh3ZS8p\/OhJkm0XLnAY+F6ftKhKwt06u8GXdXm0\/qFS2H0CduBUJMM\/oiIkDdO2GowrmLeDaaKxlmT4AAEoctuQcrWusa6iyyPsncq3hUs\/qR9gvxAe\/dYxyHf6\/OHLRkT\/TM1tz394NDgpP8+oxmlVtlP8CSrYyenAmg3nArIxhZzbFW+4HM1Gw6qJSLkcVAIpDgHBNvW3A3ZouRfNw8NaA6vcQBj8Vh3WGCfpCmKD8jRn7ywjW4giW9LJQvdGrKABp\/ocNF+VpBZCeYiret0KgW8QXTkQ1hlqsotGiog7IvPQIPm95oye4FPbeqMgKVhB8F7inkZjTFrLEHitKVZxI6k96k8rE0UVRtpdZYW31SPQNMwbkklPtSNySq3yRIWpMSrE34zy3XOpdvyeoeh6ozIpQofAJiBT5gCpVeytquA+FjUa0gw5tphPnTprjtx4oI0KIs6E61myX07ahWwoGC4bQZ3GdDvFnrAU87bBaYtyeUd6KnKqq9MVntZg6UNlyU3r8Z6QQPlE9M\/7umIKPfvbw4fMUg9aANMGtCoSvq8\/lmAjs85sPcKgip\/\/7DEZUn4tvpnYIiDBQzTekILC9Nen9oaWMqtLpfpVYTyv8GP8v1LXinv17c3OQHW6r4FGd2v0a0sQvWqAO0ycVZZKekbEJbMjtG1a\/30vB6p1KQ87xd4egNGpOHVtansYifAiIAa30vKzrOsS4KBeo5uuc3QHogJD2xymfHJPcgnutHKAi1Aq0efFXe\/N5BPRm9s3tXiGWJf\/JhriQ5\/GTa+5ClAI1Xt5JDm\/SzEnJaHxL1HM+kk\/oiP4EGUbUz2NYmCwb8\/cDW8JoUM6v2oZ38MpCApqZGvzE0BEY90szDB8uSqXSUaA4d2XKWPl4ao1q9upSJmTUgT8qE7yonWPiAcmYLCbITQzZbyQRnjiJepR6p+uUwJNDVKeK+f+kRUxcQIxCSADzh0MWebW6RRdJB3L2kYVIwEOuX3Kkfw8GRJmBuTRL5SQfs4TBsW6pQST7R5WEbg6U\/9sfdP268s60tq4cR3aXKgZOM8nY5cmNs6iZe6PyN\/1gNQVqAjNu9TCoCHVPgt5YEomJY0m5NUcPLg9lOZLjH4bNl8SNygXE9FGWjnm\/210AblWMt9sAIOwVG42\/zVZVh6aVpULtO0o78RrWu14wLMCmqR+fjjymlqK9SpiFx+9TD11ZgG+lLgJTrI87YH4wtuy244m7nhf0eXM4r32DbhIW8yyzGsvrkh2p5\/hfmV9mmvkrQH0C8qOHoZRpnV3B7UDfGIoFniXwxS5765ptLScTCRrDMANhSnQ5LwTM\/yN6FYB9TlUL\/19C04rW4F7N+IAJctRvyO7AQ1SNlRSl3LQyW3AwC7GLw1IHy6p\/EUZOqHsmgWAkM4mi+GxgzP9uNV6mFGXBlTnX7nN3XZk613RRfu4Ppco9ayUMWi68cyfWqtPwLmPskHB\/wcT38Kgg0LUvknMHS+qNsZASV2ZRAdemK\/9xlKgEWk45uDWT28UXXfHYfjhbOYbkX1Hu626qA+V1EyjIzYRMGkhafdJF+72zZ06RzSsxS6LR2UQGYBEfuyLETAOMFcJY0mgf7IY3bm\/FN\/OUGjRlGv4UyuJAwkzCb8HBo9idDHQcCaDfjSOn4zA9116exVwFj\/VLEp1akkK5QnLg07IXPJJepq+5qP12VUARf\/Riwd5kKzGSq5XQ8a3deDbvluEdd3we7fJA\/jYR0Pomn2DVLjrTVWfk2txR\/FAHXRpIeCQFRKT1bdfT7rGl9Uy6sbBKSMX1GG42oTU+Ror76IOPZq6br0iq9h+dM7yUCMT8d2GPuwBj\/C0P1lFIbNZckvxFhy\/y1ukDmuEU+BAKyE9OEG70+cCNQXfa8JJG2wkSARA85YKbiI5+N3PZQ17HYLq0Rvc7SpIZ+E\/Kddkm7yWg+z2ZqYvbDs5p60b30cxVeQqr52MFt6Yo7TAermHvLyv2Do85jESHkma+z2aoWAu\/jbaLD80JTq2AXgIGynvvSadRL90D8qANtm1D92yLFCYv7Yke7rVq5ppMS5XwydtJa4gXUJ99TLpgq7ei79ZRP6\/oqaURiv\/TwS9q+Eonyw0\/RxCVyVVNbvsPaLQpvX\/R5EqqUsrSZhhziJbNL1NCfTMl+tFcOUPVGR5Cwidbd+CI27Z\/ATKxbR4VEAxZeZQZ4E3NROY4crIs9V\/RI8W7461nVhBUQeZqW0B\/52c5RGeZFlZIUeyYu7yYSDQsDBXR6SrF5lEp0kyTeoP8+QmtbiRdRLPhBPTk+UUYMR7aRA0MnImGi0R9Yp8G1hligz57BaUpAvrheQgfBax7O28KmALSnnbuSX\/0DWUjS26A+6sSLbFGu04\/5kb7SuuAk9qYThzZhL9H94G6LiMV\/3B\/ZFhYeKPVIDPOOEVqkMHQWdF4heTzZvcIGRs3f1qM+Khv0v4EMSJUp2+KsT19Gjo9kt9vOxotznGZPPGTQDyBWq9BmkYy2rbtkQJD20RlHzh6QRtZTbbArYBDnSla8gL3+dX1mXFJNc4m6Apt\/ItQyN7+vAL+Y4ylWtY6XXzF+YZc31+0OHe1fxsfLDtfJ\/3s5Hjwqxhuz93+RpOAmjLvrxAVHUTWgfLhIOJDSYcDL4GB9zZT5awCba\/wZcqI4vvcwwtsVqD+dUulJnHGkIFZvVtnEQHwUtFyGkpTRBhXfJTAlY6G9j\/KV3yF\/X3FFRqTjTRUZYWs0b+XHFc38hnoDQl5YSYQcL8n7ushcYij3\/B1Gliz1lTwuzXJyq0g44wQ6AEFg9cZaj+zFjRbpaqGkY6zCV9jolBj3JgjFWz98jD+qMB3eeAoIM9LQfmU8DrhILp20taUg==","iv":"01b4cafdcdc1875cbd2bec07c697840d","s":"f8d07e87915b6064"}
Share your thoughts. Click here