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Multichannel

IWC ups brand awareness with Tribeca Film Festival partnership

April 5, 2013

 

By Tricia Carr

Swiss watchmaker IWC Schaffhausen is tapping consumer excitement for New York’s Tribeca Film Festival with a special-edition watch line and auction of a one-off timepiece.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
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