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April 26, 2024
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Apparel and accessories

J. Mendel picks Instagram Story, film over runway show

September 14, 2016

Still from J. Mendel's spring/summer 2017 presentation film Still from J. Mendel's spring/summer 2017 presentation film

 

By Staff reports

French fashion house J. Mendel has become the latest brand to eschew a runway show, choosing to show its spring/summer 2017 collection via digital channels.

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  1. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  2. Mercedes-Benz adds celebrity touch to G-Class rollout
  3. La Mer appoints first male brand ambassador
  4. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  5. Porsche named official electric vehicle of 2024 Met Gala
  6. Prada Group sees first quarter sales rise 16pc
  7. LVMH, CFDA launch Earth Week video series
  8. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  9. Bon Appétit out with first ‘Drinks’ issue in over 50 years
  10. Double-digit growth streak continues at Hermès
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