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Jaeger-LeCoultre campaign highlights diverse lifestyles to connect with consumers

May 15, 2015

Actor and Director Carmen Chaplin in the Jaeger-LeCoultre campaign Actor and Director Carmen Chaplin in the Jaeger-LeCoultre campaign

 

By Kay Sorin

Swiss watchmaker Jaeger-LeCoultre is using a realistic approach in its new advertising campaign to connect with consumers on a more intimate level.

The “Open a Whole New World” campaign features a number of real-world individuals with careers in a wide variety of industries. By sharing these personal stories, Jaeger-LeCoultre is showing that its products are attainable and compatible with a many different lifestyles.

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