Swiss watchmaker Jaeger-LeCoultre is using a realistic approach in its new advertising campaign to connect with consumers on a more intimate level.
The “Open a Whole New World” campaign features a number of real-world individuals with careers in a wide variety of industries. By sharing these personal stories, Jaeger-LeCoultre is showing that its products are attainable and compatible with a many different lifestyles.
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