Swiss watchmaker Jaeger-LeCoultre is using a realistic approach in its new advertising campaign to connect with consumers on a more intimate level.
The “Open a Whole New World” campaign features a number of real-world individuals with careers in a wide variety of industries. By sharing these personal stories, Jaeger-LeCoultre is showing that its products are attainable and compatible with a many different lifestyles.
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","iv":"a799a9bd322c6175fc773a9248f6a5cd","s":"5fd5b2fcaebeee37"}