Swiss watchmaker Jaeger-LeCoultre is using a realistic approach in its new advertising campaign to connect with consumers on a more intimate level.
The “Open a Whole New World” campaign features a number of real-world individuals with careers in a wide variety of industries. By sharing these personal stories, Jaeger-LeCoultre is showing that its products are attainable and compatible with a many different lifestyles.
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","iv":"465aee6402d6e221873db1e635963146","s":"bdf7ed5daf11fd84"}