Swiss watchmaker Jaeger-LeCoultre is using a realistic approach in its new advertising campaign to connect with consumers on a more intimate level.
The “Open a Whole New World” campaign features a number of real-world individuals with careers in a wide variety of industries. By sharing these personal stories, Jaeger-LeCoultre is showing that its products are attainable and compatible with a many different lifestyles.
{"ct":"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","iv":"7dd9028ff6aff0d30766a2d3769babe5","s":"45af1fb79ef9cbfc"}