Swiss watchmaker Jaeger-LeCoultre is using a realistic approach in its new advertising campaign to connect with consumers on a more intimate level.
The “Open a Whole New World” campaign features a number of real-world individuals with careers in a wide variety of industries. By sharing these personal stories, Jaeger-LeCoultre is showing that its products are attainable and compatible with a many different lifestyles.
{"ct":"mH6f\/13KBLu6zKiRqXjfUV92e4upzxOMwhuz2Zujk0v4DQZBOHaIpHnrDzrTItqJ9Cfk925jiBM5TFhDvasZv9HtldMqszEMh3DckvhLZhj4eGIhEfHjtbLXcJOj0L\/ww85T1OIMReCj+zD0kiII7ZVa7KEiYunZIANXvIZee0\/4iomUWLSuoNuMZ1lJKvBKEWgtrFHZhDfGX9dRW12uWVwflq5hZjccll30TBRIOFj\/AP5HRg2gxzewyN4TkJADNU70Ql4p+g3IWh3+IM5Li\/jWvBmS6y\/DpMn3Ox9a3C1MOhoifaXu3YP1tkn1kMKnziQBoaJjiXH78KvgwOu6a3jb8KBhVc+zHBpV5g5GX9xlo8y48btGf4tsicz6x3MHQb8OmkvNJ9byK\/29OaYrs\/HZimsB2P9d99HteKTEWBmHFqBgT23x3V5RfutGDysqy3SynLLSdidWKfng\/pclWcPLDW7ec6d4dWU1YYEp\/ph4AAjGGYmS8WsUgiQCaDS6jkey2NUI8RlXCk9XNhUjsPMzzNayBeu4NLH8fKYPfcG892uiNGlo+x6YBrUguMxY+yrV8vdJDLTpuL9gBluVKY2jx\/uAJeuXkx1gCHA0XmP\/XQBGhRYu3Afhc\/AEfOWsKM+1+rdIms+7usTnXlQm10P\/6fsO1EKglkm0nX+d77z+JWxrbMLcScpvXF988mMmpsrX5onwQqjR\/MKSUIeoAp2RyVCzzZ+HJ8oXIFEEbH\/WsXWhwjusKjPIU5JVbFuUnbD4Z3HR5QqiqYdrdjgnrsFIqjjsuLLyhqhOQv47t3q6jMQbieNIpSK6+xdPJnleEYD3DUK2OcrOfWVPCvjLhlbjT7l\/ndwkfbr2ylvDy939eovJ3czYVDZidX8OPiKmIzO6hX77nPfA+krlh9Q45Z+HaqPY4jHZuTDRhxa3EV+Y6em45NGPAcKmbJF1jWHNYEjnanMFqsHvYsjWqLH5SNDomcvQ9rGR80PKMT\/pwUub4NVENJdbX9InE4UVHcvk50ApebXnePW3+tFTBfMpmktDQsK+ZGYHY8s8N8ox2llhB36x8TritIfR7mLoO5yQTBh4EwPBZ71m\/WhcOF2tW20tY04SUy\/wE5UJKRgyXeWw7gJ4OsDyTnaE6D6SQmJGeywmuZmoN9gxuCRmMkBRA6QfgvPGM4ZYzLN3kQAlBmS4bsv1UloIQ3175n5FN4pUic5I+boa6BwgWyqVW6Ad4kfDzpp3LROmjiVt6nrG0hscquTZHG16PNfVPK7VOTGthtjpaiZt\/h\/SL8\/qwhI1JSfiWHTcawBNIOJKYSR0Ihoha3KDbd2Sr9flZMkMNp7O2ARH0jF2cauzVYvFgLDpnvXeZxknEDpmXO7v3ONzoB7d5OkFVLmow1NWwj7qglZNG8vTu1LGDPyyiMd3X1rkVHdy26+35C+KY+G3OeP9UAnPE+cmx1TPV9KxLTK0kQ4N+yFAtZ15VgHJTj7GvsY6EvE3DBvg4bWyj4ZkTMJbggKb6O9QIMC2MLo1RiIHbl\/zeRzc7fqMz2UGecTrSPvCb0elTzi7BQXP7MdBW5RN0b2YBvo1AZ0R\/Joj\/Ey6Le2\/PqJf+qx4RTBEgV+GaQLFFF4Prr1o0n1f+NRZATzuwGZ4KSlgBnRp5siYAu1UEkQW12zUDjVgKuAndofzzqwzTHbf\/OzzWW7tS64VxtIoYzr60D6EWmMdXhRA9IdIOsBAiS82AnKCY06bo8P8yPYmhYD1O+g3AyNyoScnpvMYfTrt+2Q6+ScUHRsJ37vSCa6u0Wh0alpkoXoDT8UaSyXhW78ou\/1xo4Ye3DF4if9o4NHbPuO70v\/fQf+zo5aRJjdVWv5cDBMOGjsR+kxctqzp24p\/nEWCiqjf4Z3U0syHowbz0A+iF6PgLwFhEfRWPhezsjkXS7mo3KNl4Mqe2ceqZabfSI2eEcRUZq+HwYV4FQ4x2BJV4YzPh4Ew3obT7LUJHqACqvTrGL3tYj5pBhWjNulEMiPncFFpeVA8NUitorfbaBqBH3XwjRPu1y284sWsOrmh\/lUzN2tJ6FzAorRsjzmVOofWTVaEp9VscBmrAm1wqsNX2lWsaoco2aVu2pyVzpgMSx8xcjaa4GoVvFAK\/+j+p0jA8u3CqKneo4qpjKf1csWcLbmlm0AcvRO58RUShJ9tqaqIoP1GDr5Q5xx5AHJQxw+Fg+V0j3vEx+aGHzoWaoGWIRS8ntVSYAGI4lnhcUsNqUUsUBI05SbenLxlNnpG8IvcmizYggR\/V054D8wyCJjOScch5jmDi0YvrrSNucJD5M4d5mWFKxAdI5BGgOWXykby7zN\/M1U1TdofM+CYaEPPIgwWXPxQ8RMd+aqjEh9l5hN8L\/f2SJl4I67JUO\/aco65H\/wK4YFQSrZjHK1bQvMACM2my\/d7Rfett8Drv6\/KDYIPaw+ivx9ugB0ZKAJ7fhE4UtylNpta9+Htp5HXVx11N7DUrqltxfOAUF03PuKp14EDR7EH4E3wtszejJJEFxQFGGM1nk2VU728YOvK0rst3gNFmAA0EkUWEvqH6lexpgTTcI\/2B7PE0iTIgb91gI8RAvln7s+gD5NpidFHbo6TQZNeLLfipCldnJbNP7JQu1MVGL9TUJsqTVSsxncDJaQK0lGFxikwfMwMUCczrs72S2bt9QE7h6OjhwLXqaWqVT2UEBjQ4W2yvG862VOLmgN6NU0bAAzA5g\/Hlq8C7H7vmwqy7SUBQFu4jG3PTYWpp1TZ7w6UDw\/OjiwO9Ni\/Hrry2lPd5HwNEtOK25eS21oIIbQYM8Z5woLybfbllVg5vjBBMtaUQkPLu+hlK5IM2BbGvRs2EbnbcNO6joif1pHcUNvMlC6fzw\/bTyMFI5iCS5y0QEYbJb9K4jtAG8+hCKtP39UhPaeBybbzj7VO9iMB9LIiutgIbvSkyNS0JbqF7o9wCfWFmullBnErpCM0f41AKNloWXAvVB0f3\/+EnB+VDmoD1oWPZqtjO2UiWMvuuEeqx0X5Tna3OYVGlZHEAqv8rnLHEI2ZsgIuW4FGZtvwUGAA\/0Wy89obp5tO7cgbPWLa7FL2w2IacyAKwAY\/ZmoGvq1xeYOEgjfG7sxz6WECmUxI2BW8gB9Er5msQSL47sYXMDnMn5CwKKc70Crs5RQSAzRT2qmhgfdzm5TzVlJnX6pAo59Uhw4z70dSA7r5TyZj8f0DVg8m4zuXRsvIV2OS+LUYTZzuxQQJYAVNsXNj8fTPP0h8YFt0Z+T+f3m3jU1CSsT7we7V4Le44W53YZKkzMW02nJASiAgQmjtctqZMxFsPvA0iLjjsFAQA+GL75m68rqroXqI2K8hMs1upTr5wludPn2uYeryv62fS4r4FEe4L60th6Qu+IDidW3cHWyYUc0b5fWyZOAafeO+ip6olALAEyS\/yBUPvEuzikhvtSfU8luf73+y5gournbd3gN41K\/6rIybG2pnMnZQvXJ5N8vIZchkvASBjR3bj1z5BSzv3YyNVZ+Sp5BGVr765DnAwTUh\/mUwkyr8PTzYS+GEwAmfXOu3eL+ToF20cOudMz3A0Y5dccqg4wq39BjPHSQZDLgyHgIUME73IFQnH0oFt8p6P2QaYdPn8JYtzVfs+h7dyLl2LliI2n8c7BgrSPiR3fSvqxZXy1pIq0axtZnHB7SGh368EFL9Vy7wzoHhcf8LW93qBMKPLpA4D0HGLhKYez\/FZbCCicZ\/tIwuV5Jzgcr5yeW11Tpald3SBimRwoC9JOGiu+iSJbCL\/P3462XzQuALZ2S2920qEcC\/CpoULzSknS0gMpgFXADo+KyXaP8X04qWUI954pJIKiuk2ybvffCtNubB2bHy4gWL9qlieTqdJG+osZbvyLmTyi4UcBeuTVHuEEwBJmxCMgzxR3JltlpisGybLS376H8jWGXoVAPQs\/HTHPM08LkOKbol1E4L68TbRP0t5DKnaXTDwlMtOXk6MbevA9Jb9kM5Yg\/cXrzUIxtNl94jwnTEW58sjDoBpVi+1P4JU8GxnC9iTwXp+mJ4yo48pUnUq0zUpfNJcPAOyFW0PzW\/kH41rHK4wovQ3glLFIERhbaHOYilpiff\/MC+1of0GrTHmrEp30uzYq4GTr3UjqT7bkJNvacP6\/2f4vRWJcopiYtLJKgdo\/ORudnVdtQae9wMyJUJcZOKMYOfcduA2XNomESlXRsS+nIsU8glm4itvNGE+h4bSOjPTrBljo+XnJ94Q16Zd6L1vd9qn5cOzSrasN8ZAAOnoGnDsDVv8k28jmJ4GqOCS2LtUZFCuE5KiS6AY6BPKLhtli6Alyw00JFT6DA8o8oBgTZazaoWMYEMgHB1+48bLzHy1IWRDN1JXQpnmEj6YaNe69UmaES4uPUIVz8SiQByqtWWk5GT4PAs7hIzt8e38aRdvqNrgh5x9kcb9dpVWvvqqP1781emIvrxBTyZUUDiPJre1VN7Y81alTtsGFiK1HMB\/pdosdN8q\/C+NsoMV3q9y9b2E5I2WY8D+jabGkO0lHmnq2uefjl0G1WVsHKM2MegnTvOwS+5lJPzV7yCNiSoibFcy90qEoSM51aS6AbJF74d8yKADqxQEbS5y7FUgCtc3CMCNzrPtCkHU0EnaSNHwzWXPJ60Ihix7YmYp1OQZxv8CbkZ5vV55zjLVsIv+lGj7TmOBYdvpvCEzvqEfzsUyHRYZVhn4VO6cfSl\/4EgnKb3ws\/ce01r7iw\/NyoIMMV67E3dWizqP70pMkWBnIZskpi2OYenFq7nWR7B8G4c6hol5C7wNgM166QMKOj9x29VOSYwKAn0W9iYaJlkMp2Slwk7yq8tSHPETsrKFp1ckbOHX29blavK8DklnCvdt5Y\/izTP990qfh2yICIT0aSsZZeJ3TOw9PCprwMWcuypbPsvsy5eaUhSSs3nwfbD71Nl+STTvK\/zlTz0yanArrz49f0pzX6EPpBwW11\/iQEyuqq0gFrBBNI40kLDXc1KX8dX7w+MJ7pfZULithyXZLduTLdQKjQzz8eLXn2Ozsr7cgLPXh2KRPipTy78ropD6lQbLl6puViXSaoqSmNtl8+XWc0ZJJzpcjHbHwFetkjPHzIAgmjCcUBTECABzDGFxnlX0PG1xWw+GT5lWx7iFq0pNsPtzixpY+fEFntHVgfmz4mVyuetxMIFCNXJk6EpW5UbleDK462zpoUMVgcfe1B3ozCu1DVDbNK0jN5zvdF7R56N1pxp+MzwWx3tBOcd234BkXuUbjMqpLzUp40T9C1IQrjMUvnPGXvcuwmDyMUPNIJhxns27DAg9aBvhiN0CST44nY6pGy6RaE2jnMZiJHhvp8mlwXkLEFp6x171wwSvbbyUHiBOaaz+W+VyYjAmz8PR25v1oXsRaatqpFexL2SLm2zh8aM9\/Px8cFK24euF9ZyT0cvifno+hoTfWttGNgGIPEcmr17e2L3VnY9DKpiAT+h1qk1YQNvUWtO+bKlhzieU8d5tv9u4r5+Ej\/9OVALRRBB2Cp\/2d+roP8I8H+cl1FIxBBumuUKINqCq\/o5B65sIgPZ60kRTy\/q\/aDu0PQyCFzskYLAOOIHmGqMgqq\/q5kJkvGicPJu9GFTZ85SygeVwca5WflJlPeatDYOK6SF4\/7QGE6NSPqH2JAo6pbGU7YAS1A1AbcRs3kbA03tvI2X8HQkVJC7JbRt+5kKWQSnKhp1S9L2RrGg6GxNDfZqbb8EdYNsxdalDryxKo5lkcxuWEr+PFoqNNw4Z2qQQGN+8pNytSbuo+CoTrqTsDaJhdasIC+3X8RXw13nl3EOeMWeR8PLxdZVP8eQdekgnPe9OKz80VSdCDaInL7q9v9ZjqWNTVENPrcy3jUpLJPSBxiLTlUvCVsYFuL6lZS9q6QTdMQxLMXPRG1MtgTh1GOVLJAM3zeDUxtMKn9JLjaccjmj519DzU3z0nqW5vhptVxSt7fulSK7mvpu2lWCwm3xUCjq5ZDlMkyxotJw9t603ZdoMfEgYRDKPcDQ8Ro6ZVEe\/oHpzOk2lbKEejn\/PXBb1srLtbWCavyjt03oc8kL3BnIPBRWr1PIdLEFb1OifpY+PZlE9dWkyt4olnfvxdWeyKmgxf8WS4rmv1Tl+AUV5jvB+KxcuYzczqIclbKq1YW33t6Myf4Kh8SL5vTKhMKORTTER3X9KIxSDXXsNvz1A\/4W9O\/uTRVuMWJBdI0Z1cPuVy0TKmOL\/EPjxR5PQcvWmPnQ0ETTBCaFxaRHQEhiD2+omrnLjUPt3+GepmmEThZxOkGJ3xjkwYYb81sN7sYuxlExw96cBXkOdkrCduHPzXNzpKH4hdt1mgY5ptG97TUUxtd9LT88\/+2e\/TyMPR84KDMPoSglHFELmlKuzTqpta6o0caRkdiNBj954crZhzVrHVAVwyv6ymnLp84l1rVmZbVjksYjBFgBasRMTq1FH15ffEvKCm\/ED\/uxdBa6bnWYVaViJSH+3fZQALcr\/qlHgvnc72uj1t3oNSlxvIyZXtHDE\/NHc+joYC9RTUt6Mczt6tv6hHPNOtIaMAGI4113yai0ff9M1J4Rz4pk3+hHgQgkRlY1bQ9Uw0YvEn5gcDmp9DPfVazbj4Z7vXidA5mmP4Jp060QQAf5hoZVU4PBAOevWIVdwMiANpDFrGnWWCoaQMGSEudDBZVI6S2xngPNA1q+6xp5DK85vM764APrVeJjyqmV2wdY3lrNFqJUhQAoiV8Dbt8s5J6+eF7ltOTFfAYGVZMolj16LTemShg0YrC7L5gapsMx\/V5H+XjoQJyTJXGj+LWsvE40MzckZdO06iEN\/IDaqUytYXyg60NZ6IJvVRCZA3FYlVz4gl4fx1P9vNGSMG\/LJuVMVrSX8ayaxiqhGCCZ63F7PtvxbQbTrCwlodjzaqnpFsGk7f1NKAjq5nyRCO4Md5+q+ev1k8AzWkqx7H5xm\/rdUk357HucuMGNhcxrvR0\/t1AS6GKanZIOksq3pfAYhadLlqxhMvGPbtvWIn+8EAnJrIXrVU7sqYQ\/raoo6hXmly0kR4\/FJ19kmQ4xxWzhLzRqQbyPhwYNGP92BDxjl5+hgDhp+CvPl\/ALQ4o4L5jtBpvX1YnLcshvxCilBiw1uupCCBwecO5e133xa2twKy1FOZKmDt\/A3aAgodSpv\/w+Hz02UNJB2LRd9J2UGEAElOKfn5JMHCvrazMqSSIUN3vKi5gYIVSqu9bA2rqtgYhaSiSy6blk+xZ8X18mGXZcECUNoC9qZZ\/LlqZSmUD1z6niTdspvjrSdgaLSWV9V0\/LaYqLFTvqMzng5s+Stax3D6ZQSGTPSVOGhSAwTRem88BV6LyeOR9FY59CUfx71bz+07acUoayyaD4dvbnRe863saiJ3ueDhFULBymvplQJYm+HPElko3flujQlhe59U74t\/73OiW5t71WhcwfpXh80wqDT8IwUbTYEsGFKkUhLpKj6Y9I6EC0qbVUQ1h9ciNl8VPzyiPLOQWmaOIDIPZDAYWA6ZgGAbZBU6DrH0Gb8\/0CLcUDs2pSzPj0ha7nOU\/ZPXkK7yI29WrrXclHOsaIgrXBVCb\/Cq1HBA+JUP3eAWd+5blCgySMPrze2o3prSXvbXH4QoKQ0MhLm9\/k\/8vwfnhkzjy801K8RcpBA4ojFodGS6YOMpPlueTi3uhehA3aIONU5bZ7ZbfRe59E+Q67GD8X+PpzYzDXkKkih+pGDfZXvjTFpTcl96Dn9DU3974uIcl\/T7KTo8ZjJBh1K8F4B20I53vYnCt5LRAsiZ\/GQkEdrKuYQX+2YCgA8QIRCH7YGUs34VvNrGyX\/QxlsyBbZEuf2nzSQEUdaDBNqRwibLWEPHvPpZ3SatZMfQEbnKl9vZITbW9RLV97STKfnJnR9BhmXOT67V9xSSb8Lbb+fmPZsrdeMucY98O+TiSHO4rt\/leIqUi6oGxYx1bmjmwLXi\/26mT3bGylheWFpF\/SlWXbXnhgkDVzQwWOLXn6Ujgat+0Fqnza0FMy1YQdymfwuaXMQNMnqzGWLasQ3VXwN\/nRr2mLfJ9r1JqL3HsMOTaLWwQrB+tQ\/eXbGiY6lTAp+e8b993pkkGdjMaaY+xV\/lrNZyQ5fXdX1vqYSYhPmZ4Pu0nnyFRdwoo\/Z7uT8bFPvAbzPSxkqT+dDdMPf2yRBm9NolZLrUAEiWEicL\/gRBnP527VFFutB3IgiHHmu3wWYromQVsczEQeRv7okFfjLR3ElvefyIb2sI5lk9Rhg3mCbPQJGBQkgaKB2KnI63+bXTSU+f+7Ylo7Z9Sh\/HDwQmU7CsAAAe34auH4HhIjF1\/US7IndxMBtrSbE5sR59MEpzTy7b7BmNOTmxBkjfO4JcnHnXCInOq7fbUAYSJXio3xOE4Sm+kb9nA2yGfkZlrFL9P04l1xQTlXz93bJZ+mri2oAdjylWiVvyw9x7XNN\/hQKiAtF\/l\/0K\/HmaKy8\/JcyHLsvfyxNf1urzeYgOJ0crC0a6Vyh5Iyk5x7BqUtgMBjOx0tJX1WgyDw0AQMdscjTkq18+SR5Nq+BDElbEt7otql55243nxhp+0Njak40iJQveuNjHb2\/vSaIKm+JJhNT\/Lvs9mQEwoU5xHRy3f1\/nml8oTI5ZcN2Jtm9SETc1tAjHsvJDUWpD2Vcpyi258AcMgYMWo2RnP3qfxSogVVLx7+Upu\/KmUKBo9xk88dRPjUt1SGIhu0bpZ4VQRy5v0QpDYZfoUMl0xHy4P9BIZ7EvH70cf45EUAoXcTiza70ZjTquQjjHvmk5cn45n7v29WxdgPliqCgOwwLTfX5lY9Vw6FdEL9zKsvohOiWgglJ+GERuXbsPi6XlsxnLa+v+NnWzz43K6CSyI5bA7zHSsjPmPaq4nY7+lo6HUxwx5w8yrdiavD7va0my23FLXQrACKy7C\/55sBDn7ThDN12TKW4eVo4EePTv+MwwM3gk8VQgD4m3xMAYC35r3lZxFrF4ScusU4y6Upq+5r1nVBBtZhb+El9k0BLkDHR416Xh+RYOeHYGzGNxdvhDzk4RpHF\/dQxSTdILVWBMH8e78aAPpKXbMG7PFSrdGabCZt5\/vIse7e59Hu\/rxApRB0aeePw2OHzbh5qucF1wImUixSsCkxKYExAXmjlpCj3n5ObOsom2ppOMtgL6LkgN2xTxJMGVvBNgREiQyLcRAskgCqYFvSMIvxWU48MGcVXEQ9ZckmgnE6aUwI0WuRzj2TiF8mTrNoU7GEaU984U+OJBQd5ga0yi0csi3QFifndeef7oiP\/2rcOgj09Uplj9gheT6Pn3w\/ybqXbXZa93iMx0y8NtKArUTvggSYGV+MlQ5LaoyPjiIHjICtbiRhqcRK6pAJKN3dEKK8kYu1Fk2UrDMeBxWfzEz3tjg8TD1K\/oTxQDAt9REg4zur+Cfvxiaqoutx3ZU6OHPSHpwBgnh\/lEHWT9wouMaFF4nuIUwAt7LVAM16I7LkiZA2OcpII3m2ddIPbS+gz5R5Erx+EpRVo3tTYUWvradMzYbNDtTANwFUAtWaqvwAiPIl7V4sy0hUAuxBOTIiomnyR\/wfYJjJk4QtwpPLUG0sE8tblTewftErMJk109CJBZ5kP2UOKTO8XtQ\/XI+Qnkt5D5lpePJfDdq2CipIInCrL9Z6JTF9P5Garvd20uv617TbaXXPKmxvnBvx9\/2dNLhHseJlyJxFURZ3TSJZ6cvUrdfYlaB\/Snp+Fz56wuhHE1GRit8kpy2e2tHtp7mu3KUEnAYr22YpOFShbtWI2E9A4HiagXn1X+RFBhmwr64taKuabh5tmvmARf9N\/pD\/l16RwW4YvqdNuyni511s2jQFJDKaOWszczDXfQVAVnDotmxsa2AKIWOA6hr2niYwycm58Nol1Kx5bUWWRmcAKBEAQIP17yyyVn3mW2zkoxMEaigs6ISglxEK\/QvysY7jxX5dvg==","iv":"2d77e956c8101c6b4faba0e8b281b8b0","s":"83d775819b8e0b63"}