Automotive
June 2, 2023
The name change is part of the auto manufacturer’s “Reimagine” sustainability strategy. Image credit: JLR
By Zach James
British automaker Jaguar Land Rover is making a major change to its identity.
{"ct":"\/XzMlBk5ACwFnRrJtGcIbHj1kv+2IiZclFx6Gq5BTnjNMxeiT\/IQ6M+GiD4cEOZouQCxVTPZSrjGSrm3PEkH5cC5UB0Fget\/cRSWAC3kcxyU\/Hszbu3KGq4Uuiz3KX7fGDuWNMyQ5Or\/hWhVYLCfkcS6Gh9i9kMRuLGRsP+N+B63WwvC2aQebOCPQJOBrqTiUod3Iw2i21OV\/xuSrlwixxSu+yp1+0+l2eprN9tDm7LohTFwo5yvbf4S0Jb6ADwVLCDhpPemUrtxZlUQiSVcOwMGwLS2AhUN3QNYPCMQxsCEXxK7IABYSq6ynkPIdcQ2+ltwZF8s+OsZ9oZsB\/U96yz\/dMeRQKWakgF9+rhOpfT5IcGrzy4x26WDJ84asbqvUkzGx4kY\/Spv0QB77qMgMGuLKl1xkPFERjVJ1TE2oXv+9v65e+MWDGpmoMsjXKiId5JPuE8SmEzTpT\/g9nIkQ\/WB4l\/foxtsdfM3f+fsnMOcEJWQat0wz7arCjk6H+gjrRPKKv7GqvMh6e7M4TpHAyFvhNsqsCaG0pN6Z0XU\/EbN+e\/i8hrda3KvFEFwHsxB4vkzTUl6Eg9GvZWXktGf4h2UHbSUHcDBAfTgPEs58jUxzVgDZl8uQ5kZ0icd8L8sLnBOk5kjHlUrA0c9V8oppvMItUsCE2NGn0K3Ppur3ifrZM25XHfDBnQ1c9DfmEaA1uHVJGuBzf574oey7GlkTGi3BBoCjOk6cMifddCSzWnv784clPSqh8jqT7nvqwZue0wd16Fb4juom3yjKs8d4ovpadCXn8SEw\/NkyjVxe26Oa\/b8Y6X3VE0F6Z2zASpYXj\/n2Icvaa9EFqNMNUlPiGCmL0TRYjjNVwhOrZAeZza4bdHwhhQkbQGrgDQrtz9cCem9l+pWEj16FT0znmVJTVYE0F4KdRsPCAjj4mOxYrIYSfY8Wt0ibEiOetxjxD\/YSWsIiMsmpWmk7uyCvvx+836oQ2txjQD12eibPZ+m1FnPWIFnNAszlpU7IWGTtDj5vUWocAAyyngEJ4mWxjOs7v78J4yIY585WZ1gI5zJ5FppBlhJ9AaeyO24kq5hQESXEvK0AKa3J4PIVjR+wfhEOQJ0EwukbT7HjP3ZdQDA2bHCk1svPDJ74u\/sGV7xtYem7J+5\/wttzSEwyHV\/aaZanXuK+KHrMS+UDZ4mKfUvV+xaFafiVs6ttPNAyN2xskAj2sAz9k\/516C9peTzc8KlXROzgPmv1tjy620zXh8V8Aho77o9gmIokUsx+hnBdOxUQV80HkjHYNOBT8xXI20xomkkJcl0bix6Qs+pfG9SzljAr2TGZzbcds3aV58tJwG02fbgZY1Uvr2iHBxiV3fKTlbFxz8H0ccHbTMymcvcLQiTiDND9gjW9GNiaBNNvqxJKXDR0rfM2MKlT2YME0AaoLtdT85NKUQlx8dXfZiMwXsm4d2vgllkdwJFSYG3eJhz4O1ImN8zJIjvJnr2yytwPYNx8SihOm45dX5F5fKq47exM7q8sh3ZbLV9VO8KMf6YAvZk6JKSaaX6ExtvGO3vHdO9GcPbYFNtjSmYNkM6YOMzxLBq1osoxWSHMIasWT\/2r\/OMlhHdRRKmeYzP5MlYGNlyXwScNGGOEfR753k2GGGtL4uiNKJAEeQB5lJyg6p\/Q8O0b4idS82Gc2Up3FS+2az1zuqOMaPVV5n3iOjjmPUxE19RtmklB8s3tNTaudPvuADlPuzDshIKNspXcv6EasUQXk3E\/StX+36SHg3E95SpPo02wHXAfCXPodU3eDw3+dxdjRbtObGQ\/6xwj9dpY05vTTYwD0c8cUIKCBZ7qmEYQiTFPiPtd6XrO6aYw1mLLihVw5+uemjtBXGW5rfYnSyC00YArhfzDUCmW2sjpfIuH8P2g6SPV7zf9rY77BQklPXWUlTA4MPtNdWXWS89729GNKVp9XSvHMkM4D4nkXH4cobFdjgMD\/yjMzjOgzpQ1LmZbrBA3CBP8tuG2FRi+t+GRQHI7vBOAm+ZPb1MHhgDkQtWU5Fuw1jF8ThjHFQo0Z\/MeLLmqkhNoLltq8be\/jdvK1g3CUn6UFGIJzrr3KsltrGhywsUW\/F0FU9o0+r68EYSQjXezbGWWJAWzQXoO5MjlYeZQsIccSLYPpa7Z6YKZZEhZN2346R9XGUALmNvaUbXrUVY1IDcc828Pa1ao6+5S\/HdtJGGLAXduL6\/B\/rwUvrpHonp3h6u3pe\/tnLryZkKBCRR4ZE6uxz0cWCCFLkcE1v+T2W6zxAiEsVy16JfcJHyePM2kgL1bGYaqk43BHnivjGhccDxdAHdDmH1f3emkDVvKzQgATGSc2V3ZLsXbcwWBiuuWts5mzkFj4i85liUy20jOTZpabgzk9judw67ESbn2BWnr5PPe7NmepUvB568HU2PGXHSHKl0MZQPcNStLBL9e8oumvm910RuwpTvXdajR9d40JCsVmUXOZ6NkHCoHTleavYke8lKYQFox9ewsD1gQL9S8U0j65ruwpLuYqTp1cHfmPieZlJd2iNzroIjEurxpNEuPjbxUeOgw881C3epm33b3fDNbVHRgComURcNf+A9Zx3n8zhrFSS\/c3ElLIywkzvwkpiN9FRhDaKOuMsSE2wG2NMLR526bJnaiQ9wj4P\/Vn2Gb0hKlHbbMy43SkeXOKbD1krF4cY5hvD7M01vIKIlcEiH+csa8OCXXZ55pfEBoWLdwu6rZ7ZaW+o86pVwn+5gHRsSqZa1Z1H\/AYoEUAQnT3LCQgOEZidcW\/q8WBFFMIn0YvyEWrQRkOf1IG0hlguMwNiLK6xCky5iedW2z\/3iSr1BDUyDvJP0tm4Xi0SBt8OVBgHOAkAEFUr+i4KlY1Ps21wN7HNkdZK4yc7Ihd4bg2oQ+tUSkY\/GrL7mSCIYRZdv52yKWkZB82Juo4ulX9qPIDYGbr7y6b8AjX+a3AmQ2LbCH7vBYRtvdoQvzVJRaaFmlUaocWUamcvk3uDWSgpSZZ3u3VT7weinjCkPkTQZzGlB7YZILjG01hoDzyvz7p5Q\/+TNfXKe3ShnWZhkFIHf\/RK7r4p4eEAlzkX28olMqy3QjoRFLdx771y3UJ\/+9qZps0C6kk7tzOCLRaxhoYUKIATxuE0qn4o+BgGKAvuATL7lnMvXm3ZbrajWyFhtCfU9Z373U4t1ro3Qv7MPq9aun89DoLmTpsneogN6sfPI3+gfcwCIw1aiCYvHtjWc\/efPG8uX6y4Nbd4cBqiBBmSBjBkXewXzR8d\/l4LQRrcQ6TDsZhSv9q5tjV2rNtF+RW7fOb+8jvFjSk8hDuqEieTzA5AuKl5lIRk3qy+YQWDs65kJSgDSukmZAzr98OwpYGQyPA9F6bf4kIa5cka2l6zj+ZaTB6gHPsPVsFZY\/xkDldqV0ypChkn48KfoK9j\/6sSAxbRMCYQTANrWV6ZaYlVE+ww7rC3rKFZEZBshmIMB4Jw+EFPHorwMKeox6sDZBlt7E2BtLbSFUYCZ8YdaG\/4ofJOwy+rlYPuInJXs5KdGdJODGl17fOo7FYovLSYuaITw0TqRIBFVvf35hgOLFPjVhGuL2Ysg4DccolNALleHKXQ2tiqWvYtZZ45v4pnzUjgdk2ZFf3OjHEvOp8YNS0PHTa9p\/s\/j\/kaU9zwBk3nsTjT1K+YkLOIWlzb9I1Ba9GSwd12oBq+uxTt\/HK8RRNpmqPbkStnzfMNDg9kSdumXHTypzlrvaJIySLhdFuGZKRkfLaGBtphTBNskd\/Iwni2kdzum792hiL0fmgnWsLSh\/q8okWQXKGtMYGwZ6zxwmeNo7O0p64b\/lm4Z8zn7+LwzeMobOcqaMZE+kgaSTdQaK6f4jlAUJf8fkDoR9LFzu7CiahPjKLY\/zRVAYYWiEnzeepKSD48TYy6cTOE0dNjc9XMfXXGVa1jYRcBC7wR4jqkDcHfBiGLwNuOrZ0v+ONSY7KSxnvRLe2dF7PKbXlmf8RdK5UzamMqXDGVym6\/VU4v3Q0xjzibZj6kFYZ\/rEgnctcRgioKb7P+V78O0ST7oIJQEbMEyP\/Z+Vccjfi5sAQjX93mkfjaI6b+r4+AmhYIweQze7GCdLHIPDnwpvOoDu8NNAWbxk98NAENm1fI490GLPPZ2obP5n2FSimxsYHWL562aivLi2A6AD58aVLAsRa1IsqyqUbziI6KFe5+Um09KD\/ou8wMp2RR5XTIk1kR9dkOc6DsKrSTn6+epZsQYftSqZuvTCWd5ZwFY5WzlKlrvEVJy7A2a\/W3i0X0HPkdgCZSL\/Hhp3KudFUAzAnTMeJ+4GPBxIpq\/oyQ702rKFVuVVy4qh3EC\/P5pKVz3jDj6awYVBtXBv7p1\/SQl\/LgmwwHEjIO4OZSwTZN4NYjtWM1KjWeS\/It0+X+69K3e05MaPw9fsdIay6cfwl2aCFgn5BMO1pjKFS7gb4nJCai5NFJOtg94M7xAuAZi7RFzuC9wzPSLzOwFxBphj2IzrqqJM+hm6NmrTFSsmaIwZYyjdQvnmHkHY+hMAILUHVyfne7fzjmapj3MU57Jbw7VZzUrx5Zc7btDuWztFRnYa+VFvyc6+RBdSxtNNOShlsgonqAyY08K+X0zHPoI6KiJ3yoILCnXSkWBBWJiXu\/FWFls1QgREpULE17+jRcoHVoJeSTZzsDGakogHSbTVmTZ0L9rhpjEPmnn5E8jHDN\/WPfgnZUzT0OnTq35zOcl8ZciVVHptBZaAySl541CWJmWSWEI3sqRwkAGbGxVsVuvyrZm\/\/0sk0stv3YLpQJG63ah5BcK+MgZdVCa+kPbnlM0PW+Utru3ghLZSp1WU9UtbZh0cLhHVWjz\/0arZXU8MNLlMMw4uY0z\/mXwlmtTkUALK9TXmYmkVBK\/Jg\/zn27wQOYyIWy\/sKBXej61nuXscuLcUhyfdySA6wCa6XCH0V9t50co96EOpUouWXAgRTmuyqUN645bRG2DHtjgXt2gpa738R6kpO8b3QaMmmxQuKYAO7QeiPneRPk8CNWsbiOHZCY28I6E4btQlleUlkomwWV42EUsH9pw90AgYmvaMEkWNtzuggWKXF93sUOk1j9Jev7f7AN7G2+KdwW3iUpziADoEgHCWt8zVu1u21aj47e7XObWyb4qDHfdyBcAABPKduqFQyxnDWEq47+ANLwbGrAqaUBbRUMXl3\/2ALqggRa4HZDGHb4rSRmcxNxdFksSeqpNqC6A3hzeSDB7SrVs0249lrAbt3lB\/GZ9UhMp9RmBizdy5sWsUgJG3GqOqKchi9CDjySVD4E7JqZoPwwfwA7Wtf\/pdq9cv03VaQXnSBDCyLp6vShFJqC9Uacl5d7hNoDuk3BursRo4AmC+J6qYE0Oc+ZeYp5oAN\/FVqT9lJAdD6w906k4EMwB+TWajMrPc2Qmt55xhUe7r5dt2v\/RS0ze69dCJMxU5zX+v3lXAuUE+NVuFZHBwe5eHu9944N1GxL8h\/nymBqyjU7nVR\/QWI6iEeXXBp1R2WM7Z1qhvmj8qrLVoqZ3VyLLFVJXqODr3U6IZ1Oxo+EMoCYq5doG2kRFnU43+AQsiUncJ0FqCF64NKHaXDIjryG0U5gplHYYlpkVCiUIlMe+JIt5giGO96DT4z9WYQzKvHhWl4zAKBUXP9gL8uhjbWqVUDCYn5oyFB2lx2mmqVG2fexoJkYMGxRPcUdVwL53EV5M\/Zj3II8IgIfEgaJL3ObQ5HJs5h39GBDwMXPuNxSH0+doePJl8FRaczaJ6cfWTv\/JRDeszZKdZunn+COXEarhpRCo4QiteCmsjxDIVuCbVW5Ll3iqfXXr57y\/4Iz2z2goGUYPxxF7Y4aDflUqD0w26RZMQGIxmEgwf2lA3CcrRQ6KxXoeWl0bjt1vdnvaX3OcAxAksUp4E7CwjqPVbEAGOkwo+7LQVj4Dhkj\/WUYz1aI5arT4z2OHSGPn6n3DNxvJdcqzbYcnOm74OCQgwKYXeM2uEPUN6dYjQDm639u2HkWy8Ii8hZoFRpV2ROcwEmYNNPIxrUwtcFi0Bao1kjsMI0eqZHd4Trq1qECk7s1i8orz5+9hqA7rRa7Cfniz07iPQQdbhUe+wAY3gPvuXAvbpOj7penLWoeCjuf4cbmU9SJH9Jvsotg2AlSWQIGTdeOwZrOBgS0KXCfPy0Mj3mExwjJzIKRXVLXJLXHjWZWfCcpqSV5mMbHnUsZd99NWuIWrIK1mZo+6igZI+kuXVFAVhH6DC67bKjkAsqnODqvXe6JEAZfqw0NN6oTSIO8bKr3+ZbXoAD0c3j7XTTj\/D1eABK9nmNhfFZ2t9GlnxxaeY6Rp89stiZgqomS00z6H0uatDgUXfeuGS01mTBwW9phA\/d0m6LMHzXNH72oIjvhbTOFYUSXh1pSTZgU3kov7hrhjuhHcRrhrGNQq90axCkn3W0qX7fh6XtEDgvQInsAkSBVxMFbB4\/1\/7ujC9m+8jG83VMLbcjAOs7NqjDlixVNTT08TGGoQzQnBwX3Va824vdrQgM8KwsR6\/uqfbycyCTC2G79rJfQlLLWMoJi72sh0x6GCuMOZKN5FQJliPvoD0idw3F\/TPXWWCax5mw3\/OsvgABq1TzgPdszcGr9HJXnb900El0ZmsXhkNvrl4c7WTET6QY9354SnbkqHX1+W7F8JuQxR4ciIay+Pjq0laDJv7Adt1MXZd2jrh0VGZd8ZLWp6dGe66YZNV\/H\/Esx8gBniaWMYHYXnl\/+wYxo5gx4UNZW9PnkQwaXyBZ0q1qsrAJJWbDnUtWCKTzXPEoWbp0cCZttS04YknGCmwY7jIwCqwMqfhTon4nFxHtTIH4KdKgsaxAZT62fmoN90Tw9fB04VaoA\/9C5Xd+B90sVLdsrBc0WpFdWPZbCsDdJeMFrmBSlWR6JrY3OcZFu7d3Mq7oLmrkawYhM21AWpUPpDGzc\/aCM0oTAtZoeQLYmc6Fo3P4prZ3i9rvmRUByI+5yHJrg+7TN5a\/v18XdkCJvzGWeHDwiIpUwS967C6SMRW1EGZeUB5rp7hHMYCqnzHPrbi+VlrA50sy2ePugfXOKsprJiYbhXVhbFiOb7PSWj7LXLl7UHvrxwBCVFv\/trNeZDiDkPYKrGhVMUGS98sJKd7xmZ0X0gWzLBFAP+8uGkRUoWk2rIo8YsIFab1SgTQHxmac+627QVQNqHrceFyXMRCgtKZJz08V5z\/mkhubh4thrkz0g\/+F5gxyauqx2PCr\/PKYKZgyym6hNkFABN\/QSB7UypGd1fsnslHVccxtGCEYoOuIxV8RCpHFZUJufSn1Rc6ORn7vnXKkLXf04a5QjOuzrQ+A==","iv":"0f8fd5bc6460329c4817805a49c82184","s":"844e9cfea59f8649"}
Share your thoughts. Click here