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Automotive

Japan’s Lexus taps author Malcolm Gladwell to produce podcasts for behind-the-scenes look

March 5, 2020

Lexus paid U.S.-based Canadian writer and author Malcolm Gladwell to produce a six-episode podcast series on the cultural and engineering underpinnings of the Japanese automaker. Image courtesy of Lexus Lexus paid U.S.-based Canadian writer and author Malcolm Gladwell to produce a six-episode podcast series on the cultural and engineering underpinnings of the Japanese automaker. Image courtesy of Lexus

 

By Luxury Daily News Service

Lexus partnered with The New Yorker magazine staff writer and acclaimed author Malcolm Gladwell to produce a podcast series that gives a behind-the-scenes look at how culture and engineering blend at the Japanese automaker.

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