Marketing
September 9, 2022
Niche brands pushing a feminine French aesthetic are winning over Chinese shoppers’ wallets with the help of savvy social media strategies. What is next? Image credit: Rouje
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","iv":"5e31f3027b196eec3b2a4b421917072d","s":"c9061f40a74449e5"}
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