Marketing
September 9, 2022
Niche brands pushing a feminine French aesthetic are winning over Chinese shoppers’ wallets with the help of savvy social media strategies. What is next? Image credit: Rouje
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","iv":"13976c2bc8afe5391e7768c8f9ccd4a2","s":"9ad05037f6039efa"}
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