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April 26, 2024
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Jewelry

Jewelers can open new market by courting gays, lesbians

January 10, 2018

Tiffany & Co.'s "Will You?" print and television ad campaign in 2015 made history when it featured a gay couple for the first time in its advertising Tiffany & Co.'s "Will You?" print and television ad campaign in 2015 made history when it featured a gay couple for the first time in its advertising campaigns. Image credit: Tiffany & Co.

 

By Peter Sloterdyk

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  1. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  2. Mercedes-Benz adds celebrity touch to G-Class rollout
  3. La Mer appoints first male brand ambassador
  4. Six Senses wins top 2024 Positive Luxury Award
  5. Ferrari forges racing partnership with HP
  6. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  7. Porsche named official electric vehicle of 2024 Met Gala
  8. Double-digit growth streak continues at Hermès
  9. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  10. Prada Group sees first quarter sales rise 16pc
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